Question 1
One of the most impressive aspects of the current Jordano’s operations is the revenue the company is making. While revenue of more than $600 a year is a significant milestone, there is a need to diversify organizational culture to ensure better future prospects for Jordano. It is highly probable that effective and well-strategized cooperation between Jordano and SAB will result in better competitiveness by the company.
It is indispensable to note that the company’s success is attributed to two significant undertakings, manufacturing and marketing, which put the company at a risky position in being competitive in a highly diversified market niche. With a dynamic market, there is need for diversified logistics( Kovtunenko et al., 2019). Today, companies’ success in the food industry is attributed to factors such as product innovation, better packaging, and, most importantly, extensive distribution channels. The union between Jordano and SAB will positively impact one of the areas that currently matter in today’s food manufacturing; distribution. Most importantly, collaboration with SAB will influence Jordano’s menu diversification. The world has become a global village, an aspect that calls for companies to consider different cultures as well as the possibility of serving diversified demographics. With SAB’s plan to introduce new services, it is possible that Jordano will strategically be placed in terms of its ability to innovate new recipes from the supplies by SAB. Another important aspect is that another important pillar to the operation of Jordano will be added. Logistics, an element that has not been given attention in the past, is likely to be a key issue that gives the company a competitive advantage.
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One of the critical aspects that will ensure success in the new relationship between SAB and Jordano is the current and probable future trends in the food and beverage industry. There is an inclination towards better supply chain and production efficiency ( Kumar et al., 2017). The two are critical factors to the success of Jordano in the future. With current strategies by SAB, the integration of its services into Jordano’s undertakings will ensure better positioning of the company. Especially in terms of being competitive in a continually changing business environment.
Question 2
Transport, storage, and inventory are critical areas of logistics that will benefit SAB customers, for example, Jordano( Volodymyr et al.,2020). There is a need to ensure a synchronous supply chain that will eliminate possible downtime at the company and also increase efficiency ( Kumar et al., 2017). There is an opportunity for Jordano’s logistics leadership, in this case, Tracie, to discuss ways she thinks SAB can improve its services for the benefit of Jordano and other stakeholders. Being a visionary leader, it will be possible for her to discuss the technological infrastructure that will ease challenges related to transportation and storage of goods.
Information and control are other indispensable aspects of logistics that can be improved by cooperation between SAB and Jordano. Given that SAB plans to roll out new services that add value to its customers, extensive and strategic communication can come in handy in ensuring SAB’s customers fully benefit from the changes that SAB plans to implement. The parties involved can take advantage of more efficient modes of information handling. At the same time it is necessary that operational procedures are not interfered with by haphazard controls systems. Given SAB’s experience and the contribution of other stakeholders into how SAB can better serve them, it is possible that all SAB’s customers will benefit from a well thought out information dispersion system and control of logistics. Another possible area of logistics that will benefit from the cooperation is packaging and unitization. This is likely to complement transportation and storage related dynamics. This has potential because of the need for improvement of efficiency in all logistics-related undertakings, regardless of the industry a given company falls under.
References
Kovtunenko, K., Filippova, S., Poberezhets, O., Kovtunenko, Y., & Stepanchenko, A. (2019). Adaptation of the logistics system of food industry enterprises in conditions diversification of activities. Journal of Hygienic Engineering and Design , 27 , 108-113.
Kumar, V., Chibuzo, E. N., Garza-Reyes, J. A., Kumari, A., Rocha-Lona, L., & Lopez-Torres, G. C. (2017). The impact of supply chain integration on performance: Evidence from the UK food sector. Procedia Manufacturing , 11 , 814-821.
Volodymyr, M., Oleh, H., & Oksana, O. (2020). WORLD TRENDS IN WAREHOUSING LOGISTICS. Intellectualization of logistics and Supply Chain Management , (2).
