Question 1: Reasons Why A Major League Baseball Team, High School, Hardware Store, And State Highway Department Might Purchase A Daktronics Scoreboard Or Large Screen Video Display
A significant League Baseball team could buy large-screen video display for projecting of matches to the masses of fans. A Daktronics scoreboard could be purchased by a team in the Baseball Major League for usage in displaying the score line during match days. A high school could be compelled to buy a Daktronics scoreboard for its football field because the scoreboard would serve in posting the scores of competing teams during interschool competitions. A local hardware store could be compelled to procure electronic displays because they would assist in exhibiting and marketing the various products offered in the hardware. A state’s highway department would buy large-screen video display for use in announcing and communicating political and administrative news to the highway users.
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Question 2: SWOT Analysis of Daktronics and Suggestions to Increase Revenue
| Strength | Weakness | Opportunity | Threat |
| The strength of the Daktronics Company is the contemporary high market acceptability of the company’s products. I would suggest that the company should capitalize on the available market by producing high quality products that meet the customers’ need and therefore increasing sales and revenues. | The weakness of Daktronics Company is the over relying no sports and entertainment as the main markets. I recommend that the company should explore new markets by diversifying the variations of products offered to the customers. | The opportunity for Daktronics Company is the continued introduction of new sporting activities. I recommend that the company produces products that suit the needs of the emerging sporting activities to increase on sales and revenue. | The biggest threat to Daktronics Company is the contemporary dispensation of technology that allows users to view sporting events online and via mobile phones. I recommend that the company adjusts by designing products that can allow users to follow sporting events online. |
Question 3: Actions That Daktronics Should Take To Increase Sales In;
Current Markets, Current Products
Daktronics can increase sales in this market by increasing the quality of the products to ensure that it meets the needs of the customers.
Current Markets, New Products
Daktronics should consider conducting an awareness forum to introduce the new products to the market.
New Markets, Current Products
Daktronics Company will increase sales by enlightening the new market on the nature of the products offered by the company and the various benefits that customers would gain by transacting with the company.
New Markets, New Products
Daktronics Company should emphasize on a marketing strategy that orients the new markets with the latest products. The sales workforce deployed should have credible knowledge of the latest products.
