Consumers refer to people who purchases goods and services for personal use; a consumer buying behavior is determined by their attitudes, preferences, intentions, and the decision concerning the type of product or service (Cross, 1997). When buying a product the consumers follows a consumer decision-making process, a five step process which includes need recognition, information search, and evaluation of alternatives, purchase, and post-purchase behavior ( Gunelius, 2010 ). The purchase and the post-purchase behavior stages are the most affected steps in the decision-making process in shopping on mobile platforms; this is because in these stages the buyer has to decide on whether to buy or not. In Post Purchase, the consumers expect certain outcomes from the purchase and how well the expectations are met determine whether the user is satisfied or not; the customer mostly considers the price and the price of the products primarily influences the consumer whether to buy or not.
Shopping has been made simple through the use of technology as one can shop anytime and anywhere without any hindrances. Shopping 24/7 virtually has changed the consumer behavior by motivating them through door delivery; consumers does not have to struggle to go shopping on stores as what they want they can find it online, order it and get it delivered to them. Mostly is done shop online than shopping traditionally; this is because I find shopping online easy and time-saving because I don’t have to waste time going to stores. Shopping online is also faster as I usually trace what I want quickly than in stores where one has to search or go asking. Black Fridays are more beneficial to consumers than Cyber Monday because Cyber Monday which is online deals are offered on small retails which cannot compete with bigger retailers. Black Fridays offer better deals on technology with nearly 85% more data storage deals.
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References
Cross, Robert. (1997). Revenue management: hard-core tactics for market domination. Broadway Books.
Gunelius, Susan. (2010). " Consumer Decision Making Process ." Forbes. Accessed June 11, 2017
