Crowdsourcing is the procedure by which a person or a group of people can reach out to other groups of individuals, always via the internet, so as to get a response before making purchases or decisions. In the BBC article by Castella (2010), he lists some of the examples of crowdsourcing such as the Wikipedia and the computer operating systems such as Linux, and Google’s Android. Crowdsourcing makes it easier for people with expertise and talent to come together even if they live in different locations across the world and contribute their ideas through the internet. Such collaborations have been essential in transforming the world like the one witnessed in the Canadian Goldcorp company that deals with mining. The financial struggles of the company came to an end when the company’s geological information was put online. As a result, the company was capable of making three billion dollars from the mining of gold because of the many submissions that came from many individuals across the world encompassing the people who use the modeling technique of the 3D computer. It is a manner by which a tiny pool of employees can present a problem to the public who will offer solutions that result in huge gains.
A lot of momentum has been gained by crowdsourcing with the internet’s assistance in respect to the aspect of the business. It is imperative to note that lots of organizations have experienced the pitfalls and power of using crowdsourcing through the internet. In the Castella’s article, ‘should we trust the wisdom of crowds?’ Evans Natalie emphasizes that crowdsourcing is a technology that helps organizations to reach out to several people with talent as well as good ideas in a manner that were not possible and thus the organizations can influence mass alliances in ways that foster the outsourcing of public opinions.
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Erickson (2012) discusses in the article, Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads, the manner in which Frito who is the inventor of the corn chips of the Doritos has applied crowdsourcing so as to manufacture the commercials of the Super Bowl. The company got lots of entries through the use of social media and the internet so as to put the contest to the public. The submission of the videos for the competition by the individuals was through the use of different techniques. Some people received professional assistance while others did their videos. Notably, some people invested lots of money in the videos while others did not invest any amount. The organizations that were responsible for the contest viewed the videos that were submitted by the contestants so as to choose a particular number of individuals for the final. After the selection of the finalists, there was a voting session for choosing the winner of the contest. As a result, there were polls in different websites such as the USA Today and Facebook to get the attention of the public and also to make them vote. The video of the winner was played during the Super Bowl’s NFL Championship after the voting session. The video encompassed both the serious and comical issues. It is imperative to note that the whole contest was carried out on the internet.
On the contrary, it’s hard to determine how Doritos will fare on in the future, and it is not confirmed if there will be a successful story like that of the Doritos. Even though the program has the intention of promoting creativity in individuals, it remains unknown if it will challenge the status quo and give consumers the power they deserve. Additionally, crowdsourcing does not allow for the interaction of people in a manner that gives them a chance to discuss the issues that they address. Information that is of quality is always not the priority as public relations is favored.
References
Erickson, C. (2012). Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads
Castella, T., D. (2010, July 5th). BBC, Should We Trust the Wisdom of Crowds?
