In America, to know how the political system works, it is important to inspect the media treatment of election process first. However, since 1992 the new media have increasingly been playing the central role in American politics and elections (Darr, 2015) . Although television is the main source of the political campaign news for many American citizens, the digital platforms for communication have been popular recently. Recently, the new media platforms have brought changes in the American political parties and the campaign strategies, the political organizations which have reshaped the coverage in the media, candidates, and also the voters’ engagement. The paper examines how the media outlets have influenced the American political campaigns.
The election being the centerpiece of democracy, voters can voice their opinions, discipline their leaders, express their expectations, and mostly control their national destiny. Thus, that is where the role of media come in to report accurately and thoroughly what the citizens and the contestants stand for ( Graber & Dunaway, 2017) . Although all news is all important, the campaign information is much important because of its power to empower the electorate. However, the news that voters get about the campaigns reaches them when they are secondhand information from different media like the television shows.
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In American campaign 1988 the report by Darr 2015, showed that voters rarely met their candidates face to face because they learned them from the television. All these concepts related to the current events and media in different ways. For example, the concern is not what information the media chooses to give to the citizens but how the choices affect the voters' behavior and beliefs. In reporting the campaigns, the media select the information to be aired and reported ("Controlling the message: new media in American political campaigns," 2016) . Space and time constraints are encountered hindering rallies and speeches to be described fully and leading to some parts being mentioned while others are ignored.
References
Controlling the message: new media in American political campaigns. (2016). Choice Reviews Online , 53 (07), 53-3272-53-3272. doi: 10.5860/choice.192192
Darr, J. (2015). Presence to Press: How Campaigns EarnLocal Media. Political Communication , 33 (3), 503-522. doi: 10.1080/10584609.2015.1107158
Graber, D. A., & Dunaway, J. (2017). Mass media and American politics . Cq Press.
