| 1993 | Founded by Louis Rossetto, Jane Metcalfe, and Ian Charles Stewart in San Francisco, they tout it as the “Rolling Stone of Technology.” It debuts at the Macworld Conference. The first issue was in March. |
| 1995 | Win 2 awards at the New Magazine Awards |
| 1996 | Attempts an IPO |
| 1998 |
Launches stock index called the Wired 40. Rosetto, Metcalfe, and Stewart lose ownership control to Providence Equity Partners. |
| 2001 | It makes editorial changes and becomes more mainstream in its publications. |
| 2003 | The Founders uses the portrait of Linus Torvalds and acts as the earliest articulator of the emerging open-source concept in software development. |
| 2005 | Wins a New Magazine Award for general excellence |
| 2009 | Launches a spin-off version in Italy called Wired Italia |
| 2012 | Features the first female engineer Limor Fried on their cover |
| 2016 | Endorses Hillary Clinton for president |
| 2018 | Include a $20 per year paywall on Wired.com |
| 2020 | Atlantic Media plucks the CEO Nick Thompson from Wired |
Table 1 : Wired Magazine Timeline
Wired magazine is a monthly publication produced in both print and online editions. It does not have a specific target in terms of the demographic. However, the magazine is ideal for persons interested in technology and how it affects American and global culture, politics, and the economy. Over the years, the content of the magazine has changed and increasingly become global. In the 1990s, the magazine only covered intentions and national issues in America. Today, the magazine still bends towards American technologies but covers major global trends or issues too. Its global appeal has opened the gates for international advertisements, and it features some articles from non-US contributors (Klein, 2020). The photography improves with each publication as the camera technology improves exponential growth in the quality of photography.
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Unlike most magazines that are time-bound or facing a shrinking interest, Wired magazine stands out because it focuses on technology (Chandra & Kaiser, 2014). New technologies create a never-ending interest among readers, which implies that the publication may survive for much longer. For example, Wired Magazine is assured of longevity for as long as it monitors the best and the newest technological advancements, which it always does.
References
Chandra, A., & Kaiser, U. (2014). Targeted advertising in magazine markets and the advent of the internet. Management Science , 60 (7), 1829-1843.
Klein, M. (2020). Modern Look: Photography and the American Magazine . Yale University Press.
