Marketing campaigns can work to alleviate company sales. However, I agree with Gary Terrell that the relationship may not always be linear. The reason for the irregular projection of sales amidst increased marketing campaigns occurs due to several external factors, which include legislation. A decline in sales can lead to bankruptcy for ABC company. Suitable sales increase strategies would prevent the collapse of the company. ABC Company should address customer service given that the production of goods is of the recommended quality. The company should motivate its employees to ensure that they are happy when they attend to customers. The staff should also acquire suitable training for effective marketing to boost sales. When workers are motivated, they treat customers well, and the company would experience an increase in sales. Furthermore, the needs of the customer should come before that of the company.
ABC Company should work to meet or even exceed customer expectations. Management should initiate strategies to ensure that the goods produced are of the best quality. Getting feedback from customers would enable the company to learn how they can best improve their products. Secondly, the wrong choice of marketing platform can affect sales projection. ABC Company can use alternative marketing platforms such as social media. Setting sales targets would ensure that the company works towards achieving sales within a specified period. Corrective measures can apply once the sales performance becomes evaluated regularly. The adoption of an effective sales strategy would ensure that ABC beats the competition in the market. A decline in sales implies that something is not working right for the company. Poor communication is a critical challenge in problem-solving when monitoring marketing campaigns.
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