Deceptive advertising is a type of advertising that misleads or has the intention of deceiving consumers. There are numerous methods that can be used to deceive consumers that are not allowed under the advertising law. One of the methods that are used for deceiving consumers is through hidden fees or surcharges use. In this scenario, a company is able to charge an extra fee that exceeds the advertised price for a certain commodity or service. This method is common in air travel and mobile contracts. In this case, most consumers are unaware of these charges and tend to overlook them by signing such contracts. According to the advertising law, the language used in a contract must not be confusing in such a manner that it prevents the consumer from being aware of the products they purchase. The law may only allow these particular charges only if they are disclosed to the consumers.
Other methods of deceptive advertising occur in the quantity, quality, times, dates and locations of the product. The advertising law recognizes the manipulation of quality and quantity as a deception under consumer law. This kind of deception can encourage the company to start changing the unit of measurement different from how it is understood. Information regarding warranties, false facts regarding deals and confusion over interest rates other methods advertising company use to deceive consumers ( Richards, 2013 ). According to consumer law, the aforementioned practices are unfair because they take advantage of consumers by misleading them.
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There are numerous serious ethical issues that emanate from deceptive advertising that can change the desire of a particular product. Leaving out some facts about the products, manipulation of standards and unit of measurement are some the ethical issues that arise in deceptive advertising. These ethical issues are a concern because they offend the moral principles of human conduct in terms of consequences and bad intent.
Reference
Richards, J. (2013). Deceptive advertising: Behavioral study of a legal concept . Routledge.
