For the first smaller runs, the most preferred print method for the packaging would be lithography, otherwise known as litho or offset, which is a print method that is preferred when dealing with folding cartons and labels. Lithography is one of the most common print methods focusing on product packaging, as it not only allows for printing of accurate images on a package but also reflects on bulk printing, which is essential towards advancing overall efficiency (Klimchuk & Krasovec, 2013). In this case, the packaging is a folding carton with a three-color print, which highlights the need for having to find a print method that would accommodate these expectations. The consideration of this print method will focus on several key aspects, which are essential towards determining the efficiency of the process selected for purposes of a package that matches overall expectations.
The expectation in the development of this product packaging is to evaluate the print method selected for the smaller runs to determine its efficiency in engaging in the larger runs if the product achieves success. The selection of lithography as the preferred print method is driven by the fact that this method has the capacity and capability of having to produce the expected number of packages within the scheduled period. Additionally, it would also be important to consider the market in which the products will be sold, as this would serve as a vital determinant of the expected quality of the product packaging. In this case, the products will be sold in the United States, which is a market in which a significant number of the people tend to review the packaging to serve as a determinant of their decisions to choose the product in question or not.
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The first key aspect that would make lithography as the most preferred method is the fact that it allows for bulk printing, which would help towards minimizing cost margins. When selecting a print method, cost is one of the critical aspects to consider, as this would have a direct impact on the price of the product sold within different consumer markets (Flack et al., 2016). The consideration of cost for this print method advances the overall capacities for the print method to be considered as one of the most significant ways that companies select as part of their approaches towards engaging in the printing of product packages. In this case, the expectation is that the print method would serve as a key factor in improving attraction towards the product while, at the same time, minimizing cost margins.
The second key factor to consider in determining the preference for lithography for purposes of printing the product packaging is that this print method has a quick turnaround rate when compared to other print methods. Lithographic printers, which are involved in this print method, allow for simultaneous printing with the focus being on both sides of a single paper with the focus being towards minimizing the time taken to engage in printing (Pizzagalli, 2016). At maximum capacity, lithographic printers tend to print thousands of sheets in every hour, which makes it much easier for companies to meet strict deadlines that they have set for themselves. Ultimately, this means that the printing process would take a lesser amount of time in achieving expected outcomes. In this case, time would be a key factor of consideration towards determining the effectiveness of the print method selected; thus, highlighting the need for having to consider this print method.
Lastly, the consideration of this print method would also result from the fact that lithography helps in promoting clarity and a greater image as part of the production. Product packaging is the first point of contact between a product and a client, which makes it important to ensure that the packaging is not only considered as being creative but also advances clarity (Suda, Mizutani, Hirai, Mori, & Miura, 2016). When using lithography, it becomes clear that it will have the capacity and ability to have to produce images that are clear, as per the expectations of the individual clients. Additionally, this would also mean that the images produced while using this print method are well defined; thus, serving as key expectations that allow for efficiency in the production of the expected images on the product packages.
If the product does well and goes into larger production, a change would be considered in the print method selected, as the expectation would be to find a way that is not only flexible but also seeks to define overall efficiency in the printing process. In this case, the print method that would be recommended as part of advancing towards a larger production base is flexography or flexographic printing. Flexographic printing is a print method that uses computerized ink-dispensing systems to produce high-quality printing, specifically when dealing with large packaging orders while minimizing waste (Mesic & Sherman, 2017). In this case, this would serve as a preferred packaging method, as it will help towards advancing overall efficiency in matching reasonable expectations as part of the expectations in the printing of the product packages.
The selection of flexography as the preferred print method when dealing with the larger production runs is determined by several key considerations, which serve towards highlighting the real advantages of this print method. The first key advantage of using flexography as the preferred print method is that it allows for printing using multiple ink types, which serves as a definite factor contributing to the high possibility of superior outcomes in promoting quality printing. The type of ink selected is important, as it determines the expected quality outcomes for the products in question, which works towards highlighting the value that flexography would have on the production of a larger number of product packaging (Mesic & Sherman, 2017). The adoption of this print method would mean that the possibility of producing high-quality packages would increase significantly regardless of the number of packets.
The second key advantage of this print method is that it allows for cost saving considering that it allows for printing of millions of images using a single template, which would act as a key advantage for the company in minimizing the cost of packaging. The use of the single template does not change the quality of the images produced, which would serve as a key advantage towards improving packaging development (Mesic & Sherman, 2017). As has been indicated earlier, cost is one of the critical factors that must be considered when determining the print method selected. In this case, the company would expect to reduce the cost of packaging production further considering that the number of packages would be expected to increase. Ultimately, this acts as a definite factor highlighting the importance of having to select flexography as a preferred print method.
References
Flack, W. W., Hsieh, R., Kenyon, G., Slabbekoorn, J., Czarnecki, P., Tobback, B., ... & Miller, A. (2016, November). Overlay performance of through Si via last lithography for 3D packaging. In Electronics Packaging Technology Conference (EPTC), 2016 IEEE 18th (pp. 564-568). IEEE.
Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf . John Wiley & Sons.
Mesic, B., & Sherman, L. O. (2017). Flexo by name, flexible by nature: Printing functional coatings and graphics. Appita Journal: Journal of the Technical Association of the Australian and New Zealand Pulp and Paper Industry , 70 (2), 106.
Pizzagalli, A. (2016, March). Lithography technology and trends for advanced packaging. In Semiconductor Technology International Conference (CSTIC), 2016 China (pp. 1-3). IEEE.
Suda, H., Mizutani, M., Hirai, S. I., Mori, K. I., & Miura, S. (2016, April). Photolithography study for advanced packaging technologies. In Electronics Packaging (ICEP), 2016 International Conference on (pp. 577-580). IEEE.
