This is a strategy that incorporates the performance of the micro and macro institutional factors, for instance, rules, practices, norms, perceptions, as well as regulations to define the model in which communication versus information technologies are executed.
A combination of products, as well as attempts of enhancing development practices, the projects developed, can reap the following outcomes for an organization; market success which is realized in sudden changes and abrupt change of competitive structure. Hence the new goods and their developing processes create a high competitive advantage that others must study keenly to ensure that their soundness is felt in the market. They are also a driver of entry of new products and distribution models in the market and easily substitution of other products for their products. Secondly, the market realization of success is attributed to the maximum utilization of resources which is achievable by embracing technology, which helps in rebranding and provide unique qualities that enable the product to prevail market barriers that are brought about by competitors and ensure constant growth in the industry. E.g. x detergent has been in the market for a decade but its revenue is constant due to the technology strategy adopted, on instances of change or amendment of the technology strategy, improves the quality and performance standards and thus increasing its say in the market structure. Thirdly, it poses room for new developments as well as change recruiting more efficient and reliable products (Spector, 2013) p 17 . For instance, detergent x which is realized by technology awareness strategy has led to the diversion of customers to it and there has been the development of market forces deriving users towards the product due to quality standards and achievements of product x.
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Managers have the perspective of concentration on the final products and the market influences to the product rather than deriving measures that will ensure delivery realization. They think that the concentration of their energies to the market will affect customers' decisions about their products (Spector, 2013) p 18 . This is not realized as management is required to focus on the engagement of appropriate skills, methods, tools and provide a foundation in which the products under their supervision is of quality standards and appealing to the users driving them to use it rather influencing them against a product which they aren't comfortable with.
Failures realized include the assumption that the set of proposed concepts by the firms mostly covers an organization's needs and opportunities for new processes and products. Also assumes that top managers have the expected ideas and information, to make clear decisions on the products in relation to the business entity and product strategy.it is also assumed that technology task, as well as advanced development, will have taken place before the development activities gets its funds for production activities. Lastly assumes that top management will adequately realize the capacity as well as resource needs for personal projects or the set of projects that are already approved. Development strategy creates a more proactive guide for top management and incorporates the following techniques and tools to enforce effectiveness; putting senior managers in a state of leading, guiding, motivating to enhance the best set of the projects. Then by also enabling managers in the establishment of guidelines, charters for personal projects as well as general boundaries such that those affected are able to work under the expectations of the managers (Kuhrmann, Kalus, & Then, 2014)p 32 . Allocation of required resources and timely decision that enables full capacity realization of the development goal.
The alternatives requirements in the creation of aggregate set of projects is encouraged and vital in the establishment of customers' needs and expectations from the products, the efforts, and the modifications changes that are required so that the relevance of the product can be felt, the reason for identification and evaluation of such factors is that they can divert attention development efforts towards the development expectations of a firm. Strategy leadership also emphasizes the evaluation of expectations from all the performances to ensure that small or vital misconduct affects the way the final set goals perform this may be raised due to ignorance of the minor objectives in a firm (Kuhrmann, Kalus, & Then, 2014)p 33 .
The functional team structure enables the management controlling projects resources to be able to impact control on the performance of individual work in their functioning zone explicitly the role of responsibility and authority. General management enables the achievement of the overall performance of a firm which may not be directly accrued on the projects that lacks control (Kuhrmann, Kalus, & Then, 2014) p 35 . A small group of persons may pose the responsibility of a particular product over a period of development forum, therefore the functions do uphold and apply the past experience giving room for expertise and usage of the acquired knowledge in execution of functions.
In a lightweight team structure, those given the responsibility of the lightweight team reside physically in their functional areas with each organization being represented by a project coordinating committee (Lotfi Tadj & Garg, 2018) p 7 . Project managers have minimal influence or status of the organization, with the key resources under control of their functional team of managers.
Heavyweight team structure the manager has direct contact with and responsibility across the majority of those that are involved in the project. Leaders have the core influence on persons working on a development platform and check their work performance via specific functional people on the main teams (Lotfi Tadj & Garg, 2018) p 8 . Integration and integrity it provides through a model of provision of solution to customers’ requirements.
The urge to fit in the developed significant of product and process development is characterized by the capacity to learn from experience, by creating insights and understanding about how do firms work and practice. Evaluation of a competitor's performance and working standards creates a working basis and plan that opt to be used in solving problems that often limit performance. An organization to learn from development projects management should focus on learning (Lotfi Tadj & Garg, 2018) p9 . This is within the functions of the organization and the incorporation of their previous experiences in order to enable them to perform their tasks confidently. Previous experience suggests the best opinion and position for learning to capture the experience for development efforts required in the systems, tools, and techniques to apply which applies for project leadership.
Conclusion
Enactment of technology strategy in the realization of the performance standards of a firm requires, evaluation of vital factors as discussed above to ensure that the same factors are operational.it is also vital to consider the cost incurred in the execution of the task and the final revenue expectations to be yield.
References
Spector, B. (2013). The social embeddedness of business model enactment. Journal of Strategy and Management , 6 (1), 27–39. https://doi.org/10.1108/17554251311296549 .
Kuhrmann, M., Kalus, G., & Then, M. (2014). The Process Enactment Tool Framework —Transformation of software process models to prepare enactment. Science of Computer Programming , 79 , 172–188. https://doi.org/10.1016/j.scico.2012.03.007 .
Lotfi Tadj, & Garg, A. K. (2018). Emerging challenges in business, optimization, technology, and industry : proceedings of the Third International Conference on Business Management and Technology, Vancouver, BC, Canada 2017 . Cham: Springer.
