Introduction
The success in initializing and making Healthy Treat Cookies reach the market is based on multiple activities. This hence calls upon the adoption of gate processes or phases as tools in supplementing product success. According to Elmansy (2017), the Stage-Gate process helps to direct or guide organizations during the development process for new products. For Healthy Treats Cookies, Figure 1 below depicts the Gate Process. At the core of Healthy Treat Cookies is the focus on offering healthy products, and which differs from conventional cookies, pinpointed as highly sugared. This approach supports the growing need to maintain wellness/better health by minimizing sugary foods due to their linked health complications (Wiley, 2019).
As learnt from the main course text, product development entails distinct phases, all intertwined. Hence, as shown with the gate process in Figure 1 , moving from ideation to launching requires proper tools adoption and focus on the end goal. Moreover, upon launching, product sustainability is pivotal amid market competition (Russell & Taylor, 2016). Hence, evaluation, which involves doing routine assessments, as pivotal in deciphering alignment and attainment of defined objectives, forms a significant aspect (Elmansy, 2017; Russell & Taylor, 2016).
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Apart from the idea (discovery) and the scoping phase (stage 2), there is an emphasis on the development phase (stage 3) as its key in realizing Healthy Treaty Cookies goals. Here, there is proper designing and defining brand success, setting necessary plans and defining future strategies. In stage 4 (Test & Evaluation), the process encompasses creating samples and making them available for evaluation. Also, there is undertaking preliminary cookies evaluation using sampled public to gauge product success. The collected reviews and data help is vital for improvement.
Healthy Treat Cookies Gate Process
Figure 1 Gate Process Diagram for Healthy Treat Cookies
Conclusion
Product development encompasses multiple activities, all pivotal in creating products or services that align with varied customer desires. Based on the examined course sources and application of visualization tools, Figure 1 above deciphers the Healthy Treat Cookies gate process. As seen from the depiction, each respective process is essential and forms a significant part of product development and subsequent supply chain. By following these steps, Healthy Treaty Cookies has a better chance of reaching markets and satisfying consumers and aligning with investor goals.
References
Elmansy, R. (2017). "Stage-Gate Process: Your Guide for Developing New Products," in Designorate. https://www.designorate.com/stage-gate-new-product-development-process/ .
Russell, R. S., & Taylor, B. W. (2016). Operations and Supply Chain Management . United Kingdom: Wiley.
Wiley, C. (2019). Consumers Say They Want to Eat Healthy. Food Industry Executive. https://foodindustryexecutive.com/2019/03/consumers-say-theywant-to-eat-healthy/
