In recent years, there have been significant advancements in technology. The average person has now changed the type of medium used to search from desktop to a wide range of mobile devices. In the past, Google dominated the search and ad business. The technological developments threaten to reduce googles domination in this business making it urgent for Google to move to new ways to gain dominance. Google now seeks areas with sizeable unaddressed market such as transportation, logistics, and healthcare. In an attempt to regain dominance, Google is setting itself up to suit the needs of their customers making it more preferable than other search engines.
There are two main branches of google alphabet basing their division on the influence and how well established a company has set itself. For those branches of Google that have been properly developed, they act as the primary source of income for the investment while those that are not as developed are referred to as other bets. Some of the major branches include google ads, google cloud, google maps, Android, YouTube, Chromebook, and Chromecast among others. The other bets include google ventures, way Mo, verily and calico, alphabet access and energy, Deepmind, Chronicle, google x among others. All this come together under one upper cover to form google alphabet. Google alphabet has made several advancements over recent years in various sectors such as creating new investments, producing and launching new products, making patent investments, among other deals that enable it to grow and increase its dominance.
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First, Google has made investments in projects such as Gradient Ventures which was launched in 2017. Google has also set aside some funds aimed at the expansion of google assistant which deals with voice commands, making schedules and alarms among other functions. Google has also set aside funds to increase its Research and development (R&D) spend to be more competitive. Google alphabet has also made acquisitions such as Al startups. The investments are all means to make sure that the future of Google remains bright compared to its competitors such as Amazon.
In addition to that, google alphabet has significantly been involved in launching new products. An example of such a product is googles smart home hub which is manufactured by Lenovo. This is in reaction to the stiff competition from other digital assistants such as Siri from Apple. Other products included in this list are the pixel smartphone, Chromebook laptop, and other Google smart home devices.
Moreover, Google makes sure it is utterly dominant for its products using patents. Patents are rights granted to investors by the government so that only they can make, use and offer their products for sale. This makes it possible to erase any competition on new inventions that the company has. For Google, such a product is TensorFlow (an open-source software library).
Apart from making major technological developments, Google plans to major on deep learning which involves studying algorithms that have been inspired by the general functioning of the human brain. Google is planning on increasing natural language processing which will make it easier for use by their customers. In studying these algorithms, google alphabet can come up with better-suited technology.
For a firm that has plans to make or improve an alphabet, it is wise to consider their customer preferences. The main idea when investing is to make a profit which is impossible without a lot of customer support. Firms should ensure that their customers are contented with the services offered. Furthermore, the firm should ensure that they are very competitive against similar firms. Competition can be reduced by making patent products or ensuring that their product is the best. Firms should also make sure that they plan for future changes to remain afloat despite changes that may not favor them.
References
CBINSIGHTS. (2018). Google Strategy Teardown [Ebook] (pp. 1-13).
