A survey is an indispensable tool in the collection of quantitative data. As a team, we utilized this tool in the collection of information about the level of satisfaction of I-phone’s users with the company’s customer service, the level of satisfaction of the customer with the I-phone’s compatibility with other Apple devices and the level of satisfaction of the sample study with the I phone’s Camera capabilities.
Our survey was undertaken at the Copley station in the evening hours when most people are at the train station. The choice of the timing was based on our need to have a large sample size to choose the correspondents from. To avoid bias, we selected individuals randomly, making sure that for individuals in groups, only one person was questioned. Before undertaking the survey, we first sought the understanding of each participant by explaining who we were and the reason for the survey. We also ensured that all the respondents were willing to be part of the study. Before carrying out the survey, we ensured that each respondent is either currently using an IPhone or has used one in the near past.
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Although there were a few people who were not willing to be questioned since they were in a hurry, a majority of the individuals we approached were willing to engage with us. Most individuals positively reacted and wanted to know if we had any more questions to ask even after the survey was over. A few people were inquisitive about the impact that their answers would have on either the quality of the company’s services or the products. Besides this, others offered more answers beyond the scope of the survey. This especially was noticed when the correspondents expressed their dissatisfaction with a particular aspect of the iPhone, for example, the quality of the camera.
