This week's readings have been of great benefit to me and my future career since they covered the essential aspects of many business owners and entrepreneurs. Through this week's reading, I have been able to understand why customer integration and satisfaction has been a significant concern for many organizations and businesses. Most companies have been struggling with customer satisfaction with their numerous efforts to improve this area, bearing little to no success due to the dynamic nature of customers (Poirier, Quinn, & Swink, 2009). This challenge is highly influenced by technological growth and increased competition that makes it equally hard to retain and satisfy the customers. On the other hand, companies are required to thoroughly study and understand their supply chain, which will help in not only customer loyalty but also satisfaction as well (Poirier, Quinn, & Swink, 2009). A good understanding of the supply chain helps business owners to set expectations of their likelihood of being successful and improve customer brand loyalty. Loyalty is not precisely customer satisfaction although they are equally important.
Change
Change is any unusual activity or event that interrupts the daily operations of the business. In most cases, change is expected to take place at one point in a business’ life. Therefore, businesses should have a plan that will assist them in coping with the change. Most organizations are left stranded when they are hit with sudden change. A good example of this change is the terrorist attack that took place on September 11, 2001 (Atwater, 2010). In such circumstances, organizations with a recovery plan find it easy to adapt to changes. A recovery plan of business dictates its survival and success. Hence, companies need to be ready to transform for them to sustain their daily activities continually.
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References
Atwater, C., Gopalan, R., Lancioni, R., & Hunt, J. (2010). To change or not to change: how motor carriers responded following 9/11. Journal of Business Logistics, 31 (2), 129-155
Poirier, C. C., Quinn, F. J., & Swink, M. (2009). Diagnosing greatness: Ten traits of the best supply chains . Lauderdale, FL: J. Ross Publishing.
