Executive Summary
St. John’s Health Center in Santa Monica, in the United States is voted among the best not-for-profit organizations. The health organization has been in existence for decades and has provided services for prominent people, including the politicians. Despite the growth and development of the health institution, it lacks the necessary infrastructure for rehabilitation services (Brenton, 2014). The rehabilitation services are in high demand owing to the high number of people with drug and mental health issues. The organization will require an estimated $50,000 to establish the rehab center and acquire the necessary resources. With such development, it is expected that the health organization will gain a competitive edge by increasing the number of customers.
Company Background Milestones
Founded in 1942, St. John’s Health Center has been become one of the best health organizations in the region (Bragg, 2000). The health organization is privately owned, and provides services for both the in and out-patients customers. It has an estimated bed capacity of 234 (US.News Health Care, 2015). The health center lacks a fully functional Rehabilitation center. In California, illegal drug-related deaths are among the highest. The rehabilitation center can be used in preventing and managing the situation.
Delegate your assignment to our experts and they will do the rest.
The Business/Marketing
The establishment of the rehabilitation center will be followed by a marketing campaign to ensure that the target customers know about the new services. The main target patients will be people with drug issues and mental health problems. The marketing campaign will include focusing on the marketing mix. The goal will be to ensure that the services are affordable to all the community members. The pricing strategy will enable the health care organization attract more potential customers. Improve the quality of services by enhancing communication with the target customers is also a marketing strategy. Additionally, the management will seek to use the social media in advertisement. Most of the people with drug-related issues are young people, most of whom have access to social media. The use of the social media platform will assist the health organization be able to reach thousands of customers.
Finance
The establishment of the rehabilitation center will cost the company an estimated $50,000. The amount will be used for the purchase of the construction materials, salaries and wages, buying the necessary equipment, and beginning the operations. However, more funds will be needed in ensuring that qualified psychologists and other therapists are employed.
SWOT Analysis
One of the major strengths is the amount of experience that the St. John’s has in providing the health services. The hospital has already established itself in California, hence will not need to use more resources for marketing. The only weakness is that the rehabilitation center will be offering a new service, which the hospital is not very new about. As a result, it may struggle in the short-run, especially in management and estimation of income and expenses. The main opportunity is that there is a high demand for affordable rehabilitation services. People with mental health issues have been on the rise. The main threat will be the competition from the already established rehabilitation centers.
Goals
The main goal is to provide affordable rehabilitation services to the specific members of the community. Another goal will be to differentiate the services offered by the organization for the purpose of increasing revenue and volume of customers.
Implementation
The program will be implemented by the health organization. Monitoring and evaluation will be important in the implementation of the project. This will assist in addressing any obstacles in advance.
Human Resource Management
As indicated before, part of the funds will be used in hiring qualified and experienced employees, who will ensure that the organization achieves is main goals. A team of management will also be established. The management will play a vital role of motivating employees and establishing effective communication with patients.
References
Bragg, M. (2000). Richard Burton : A Life. Boston, Massachusetts: Little Brown and Co. ISBN 978-0446359382.
Brenton, G. (2014-02-27). " Saint John’s Health Center to Transition to Providence Hospital This Weekend". Santa Monica Mirror (Santa Monica, CA).
US.News Health Care (2015). St. John’s Health Care Center . Retrieved from http://health.usnews.com/best-hospitals/area/ca/st-johns-health-center-6933450
Virtually (2015). California Drug abuse statistics . Retrieved from http://visual.ly/california-drug-abuse-statistics
