Unilever is among the world’s largest companies. With operations across the world, this firm has established itself as a key player in the consumer goods industry. The current position of dominance that Unilever occupies is the result of a number of innovative approaches that it implements. Decision making under uncertainty (DMUU) is among the approaches responsible for Unilever’s runaway success. This approach plays a critical role in the company’s long-term strategic operations as well as its routine operations.
The main role that DMUU plays in Unilever’s operations is that it facilitates decision making. Thanks to this approach, the firm has adopted scientific methods as part of its decision making process. Instead of relying on inaccurate guesses and biased intuition, the company’s employees and leaders use DMUU to inform their decisions (“Unilever Uses Palisade’s” n.d). Since the adoption of DMUU, Unilever has embraced logic as a central component of its decision making processes. Essentially, DMUU has transformed decision making at Unilever into a science-based process that defines most of the firm’s operations.
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The benefits of DMUU go beyond transforming Unilever’s decision making process. Additionally, this approach has allowed the company to embrace modern technology. For example, the firm has integrated an analytical software into its operations and decision making. Through this software, Unilever is able to analyze risk and make decisions that are based on accurate computations (“Unilever Uses Palisade’s” n.d). This software provides the employees of Unilever with the tools that they need to gain deep insights into the decisions that they need to make. Moreover, by using this software and DMUU in general, Unilever’s employees are able to compare various courses of action. The DMUU approach then allows them to select the best option. Essentially, this approach has enhanced efficiency in decision making. Overall, the integration of modern technology has ushered Unilever into the era where technology defines nearly all elements of company operations. In conclusion, given the tremendous impact that it has had on DMUU’s operations, it is evident that this approach holds the key to effective and efficient decision making. Therefore, other firms should join Unilever in adopting DMUU.
Bibliography
Unilever Uses Palisades DecisionTools Suite Software to Inform Decisions on Innovation n.d.,
Viewed June 1, 2018 http://www.palisade.com/cases/Unilever.asp
