Intellectual Property (IP) laws in any country seek to secure and enforce legal rights to the creativity (invention) and art of any business. That is the exclusive control of intangible assets. And as such Yuframe Burger Café in Almaty City equally enjoys the protection, IP laws offer as far as the state of Kazakhstan is concerned through the following ways.
Brand name - one of the objects protected by IP laws is the name of a business brand. Yuframe Burger as a brand has its unique name protected, and no other business operating in Kazakhstan can take the same brand name. This is due to the fact that it took on a distinctive name.
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Copyright ownership - Yuframe Burger has its trade secrets in recipes secured by the law. It has complete ownership, and legal copyright in its original, unique recipes and no staff can share the information about the recipe to an outside party.
Trademark - the IP laws protect a brand’s sign/symbol of trade, which in this case is the Yuframe Burger café’s logo. This trademark sets apart Yuframe from other brands operating in the same line, i.e., other cafés dealing in burgers
Menu names - going by the fact that Yuframe takes on a signature name for its dish as compared to a more generic one, it is protected by IP laws, building on its value. The menu, which is an original creation, combines the unique description of the dish to further and images, making it all the more unique as a brand.
Websites and social media - to be fairly competitive by adapting to the technological advancements, businesses have moved from operating through customer care desks to running social media platforms to build on customer relations. These websites are also protected by IP laws, and Yuframe Burger’s website and social media accounts are no different.
