Intellipath: The Intelligent Way to Learn

I have acquired a lot of knowledge regarding global business finances over the course. I have learned to establish an influential target audience, price strategies, and demographics. From completing the exercise on intellipath, I have learned various ways through which an organization's internal operations will assist me to rise in management. As a marketer, I have known the significance of assessing the strategic impacts of market segmentation, buyer conduct, product pricing, positioning, and advertising management. I can determine how a strategic marketing plan aligns with an organization's goals and mission statement and the nature of the target audience that the pricing goals will impact reliably. To maintain loyalty to my brand and product, I will apply CRM techniques to keep track of my clients and foster word of mouth to ensure customer loyalty. 

Shareholder and Stakeholder 

I have learned that a owns a financial share in the organization. On the other hand, a stakeholder is interested in an organization's performance for goods beyond capital increase due to a rise in stock prices. Shareholders own the company by purchasing shares, while stakeholders are part of an organization through employment or being its customers. Shareholder and stakeholder wealth maximization are similar in that they focus on maximizing profits. In terms of differences, I have learned that an organization's financial performance directly impacts shareholders. For stakeholders, they are indirectly or directly impacted by the events within a company. Shareholders push an organization to engage in activities that positively affect the stock price or the value of dividends. Stakeholders are people who project on longevity other than financial performance. shareholdres want a company to improve its financial performance while stakeholders desire to incur expenditures that boost their value and may not always increase short-term profitability.