Spams are the unrequested emails that pop up in an individual’s email messages either advertising or containing information on things the sender wishes the public to know about them. Some of these junk emails are useful commercially to the recipient while other receivers consider them as trash and unnecessary (Teli & Biradar, 2014) . Lawsuits have been brought up to challenge the spammers, but they have not been able to effectively eradicate the problem. Additionally, some individuals have suffered the consequences of spamming such as Jeremy Jaynes who had his sister as his accomplice in spamming to get money. Other spam emails may be hazardous such that they carry viruses or may contain links to phishing web sites hosting malware or those that include attachments to malware (Levine & America, 2013) . Businesses can send unsolicited emails although prohibited to individuals by ensuring that their content cannot be mistaken for spam and also sent to potential customers through research and collaborations with their distributors with customer’s information.
The traditional forms of unprompted advertising include hard copy letters to individuals,-that have not been requested by the recipients. It was mostly used to get information to potential customers especially when some people did not own televisions, radios or were unable to use fax. Individuals could request removal from the junk mail receivership list, and as a result, the numbers of mails are cut down to those which a person wishes to receive (Kumar & Gupta, 2016) . The differences between spam, the modern method of sending junk information and letter posting include the speed, cost, contact lists, and riskiness. It is easier and faster to send junk mails and also acquire a contact list of individuals owning email addresses compared to sending letters. More so, the cost involved is minimal or nothing at all when sending junk mail unless one is charged with doing so in comparison to the traditional method of sending unsolicited letters.
Delegate your assignment to our experts and they will do the rest.
References
Kumar, V., & Gupta, S. (2016). Conceptualizing the evolution and future of advertising. Journal of Advertising , 45 (3), 302-317.
Levine, J. R., & America, C. N. (2013). Spam Is Bad. Promote Responsible Net Commerce: Help Stamp out Spam .
Teli, S. P., & Biradar, S. (2014). Effective email classification for spam and non-spam. International Journal of Advanced Research in Computer and software Engineering , 4 (2014).
