The company selected is Apple Inc. It is a global technology firm associated with high-end electronic brands worldwide with its headquarters in Cupertino California. The company operates in the manufacturing sector. Manufacturing firms are those that make products by utilizing machinery and labor to ensure that materials turn to products. Apple is popular for designing, marketing, and selling personal computers, media and mobile communication devices, as well as portable digital music players. Furthermore, the company usually sells a variety of related services, software, networking solutions, and accessories. It also specializes in the sale of third-party digital applications and content. Since Apple Inc. has operations worldwide, its major segments comprise of Americas, Greater China, Europe, Asia Pacific, and Japan. The different products that the company provides comprise of the iPad, iPhone, Apple Watch, iPod, MacBook, and Apple TV. It also avails various professional and consumer software applications, WatchOS, OS X, iOS, operating systems, Apple Pay, iCloud, and diverse services, accessories, and diverse support offerings. These lead the company to emerge as a key player in the technology segment.
In selecting the Apple Inc., various reasons emerge. For instance, the organization serves as one of the strongest and most valued brands worldwide. The firm has the capacity of introducing products that allow it to realize increased profitability owing to its strong brand image. Moreover, with the premium pricing approach by Apple Inc., it allows is to realize high profit margins. The premium pricing by the firm is a major factor that adds to its strengths since it allows it to boost profitability even with limited sales volumes. Furthermore, Apple adopts intensive growth approaches and competitive methods, which facilitate rapid innovation thereby allowing the firm to remain relevant in a technologically competitive world. In this sense, the firm continues realizing leadership in the global manufacturing sector.
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