Microsoft is an MNC computer technology corporation. Bill Gates and Paul Allen are its founders. It was founded back on April 4th, 1975 in the US. Currently, it is considered among the top valuable firms in the world. Over the years, it has experienced transitions in its products and services, resulting in global logistics awareness. For instance, Microsoft engages in the development, issuing of licenses, and offering support to a wide variety of software-related products and services pertaining to distinct needs. However, initially, before 1990, this firm was primarily a supplier to hardware manufacturers (Hall, 2020). Thus, this implied that this was their significant target market.
Later on, Microsoft ventured into gaming and mobile phone marketing, which succeeded in attracting a significant market’s share. In 2011, Microsoft acquired Skype for approximately $8.5 billion. By then, this was regarded as the immense accession in its history. Skype-enabled Microsoft competes with Facetime and Voice that belonged to Apple and Google, respectively. Also, in recent years, it has expanded and, thus, further joined cloud computing. Therefore, this has enabled Microsoft to diversify into a globally competitive firm since it sells and markets its products in a wide range of fields.
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Furthermore, Microsoft is formed based on a diverse industry which entails software and hardware computer developments. Also, consumer electronics, social networking services, cloud computing, video games, and the Internet corporate venture capital is another Microsoft’s industry base. As a result, this industry has contributed to the rapid growth of Microsoft since it allows users to operate more efficiently in a diverse manner, thus becoming more productive. Due to the industry’s diversified nature, it has allowed Microsoft to create employment opportunities for a wide range of individuals, thus enhancing societal growth.
This firm provides a broad range of products and services to its customers. However, it achieves its distributions through effective inventory management (Yang, Li, & Campbell, 2019). Its products and services range from software, hardware, electronic devices, and cloud computing services. Microsoft software services entail MS word, Excel, and PowerPoint. Also, other apps and services include Access, Edge, Visio, and even Windows (Rama, 2020). Microsoft consumers widely use windows. It provides computer users with an environment in which their computers operate. Thus, making the use of computers cheap and user friendly.
On the other hand, the electronic devices produced by Microsoft are laptops, tablets, mobile phones, and desktop computers. Besides, Microsoft provides its customers with cloud computing services. Cloud computing offers IT as a service via internet mediums, with deliveries on demand and payments structured according to usages. Additionally, this service ranges from complete applications and development sites to servers, storage, and virtual desktop computers. Thus, granting the users efficacy in internet browsing.
References
Hall, M. (2020, January 10). Microsoft Corporation. BRITANNICA . Retrieved from https://www.britannica.com/topic/Microsoft-Corporation
Rama, G. (2020, July 2). The 2020 Microsoft Product Roadmap. Redmond Channel Partner . Retrieved from https://rcpmag.com/articles/2011/02/01/the-2011-microsoft-product-roadmap.aspx
Yang, L., Li, H., & Campbell, J. F. (2019). Improving Order Fulfillment Performance through Integrated Inventory Management in a Multi ‐ Item Finished Goods System. Journal of Business Logistics, 41 (1). Retrieved from https://doi-org.links.franklin.edu/10.1111/jbl.12227
