Decision Support System (DSS) is an interactive software which will be used to support decision making within the aviation organization. DSS will be able to achieve this by assessing aviation data and presenting it so that the user can make an informed decision (Lei & Moon, 2015). The DSS will be vital for the aviation organization because it will allow its users to sift through and assess vast reams of information and gather data which can be used to solve existing issues and subsequently make better and informed decisions. The Decision Support System will fundamentally collect, sort, assess organizational data for better planning, management and operations (Lei & Moon, 2015).
Customer Relationship Management (CRM) refers to technologies, strategies, and practices that the organization will employ to manage and assess consumer interaction and information during the clientele's lifecycle (Kumar & Reinartz, 2018). The aviation organization will apply the CRM system with an objective of advancing customer service relationship and helping in consumer retention and enhancing sales growth. Customers are fundamental to this industry and as such CRM will help the aviation organization reach more consumer and hold on to them. Customer Relationship Management will also be central to increase in organizational margins.
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Digital Dashboard with Key Performance Indicators or the KPI will be used by the aviation organization to offer a brief overview of their performance and advancement. According to Bergeron (2017), the digital KPI will collect, organize, and visualize the organization's meaningful metrics, offering a brief overview of the enterprise and performance and projected growth. The KPI will be used to assess critical factors that are vital to attaining the organization's overall objectives and sustain development. It is thus significant to ensure the digital dashboard with key performance indicators is well-framed to help managers navigate between necessary business procedures and indicate where the aviation organization is attaining its fundamental aims.
References
Bergeron, B. P. (2017). Performance management in healthcare: from key performance indicators to a balanced scorecard . Productivity Press.
Kumar, V., & Reinartz, W. (2018). Customer relationship management: Concept, strategy, and tools . Springer.
Lei, N., & Moon, S. K. (2015). A Decision Support System for market-driven product positioning and design. Decision Support Systems , 69 , 82-91.
