Nordstrom Inc. is a company that is known across the world for its eyes for the next trend or in the fashion industry. According to Spector, (2017), the company has cut itself a niche of promoting itself as one that is only passionate about fashion, but one that drives itself to exceed its clients’ expectation. For the past 100 years this incredible company has strived not only to cater for the shopping experience of its customers but also to help them express their style. This is an important aspect that has made the company expand beyond the normal fashion industry market and into online markets. According to its website http://shop.nordstrom.com/c/about-us?origin=footer , the company grew from being a small humble store in 1901 to currently having over 100 stores are full line. Additionally, the company also has 248 Nordstrom Rack location in both United States and Canada (Spector, 2017). The online business of the company is mainly conducted through four of its websites namely, Nordstrom.com, Nordstrom.ca, Nordstromrack.com and TrunkClub.com.
Despite the company having incredible sales and marketing strategies, it still lags behind in entering African fashion. The popularity of the Black Lives Matter movement, Afrobeats and African music across Europe and Canada provides a great opportunity for the company to invest in such a fashion trend (John et al, 2021). Owing to this, the company should invest in African fashion. This will enable the company expand into both Europe and Africa. This are markets that have not been exploited by many other competitors and thus will provide a good revenue stream.
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In conclusion, through this particular investment, the company will continue to be one that champions inclusion and continues to a business of optimism, and in that spirit, it will help the company evolve even further.
References
Spector, R. (2017). The Nordstrom way to customer experience excellence: Creating a values-driven service culture.
John Wiley & Sons. von Pezold, J., & Driessen, M. (2021). Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique. Africa, 91(2), 317-336.
