Q-Ivette will be a clothing line company which will be based in Los Angeles, California. The start-up retail establishment will sell affordable and fashionable clothing to women, specifically at Long Beach, a renowned tourist destination. The initial goal will be to start with one boutique and then expand to a retail store that will eventually help build a strong and successful brand name. Q-Ivette will be a sole proprietorship company where I will be the manager and also provide all the initial start-up funds. Considering that the company targets women, there are a variety of products to choose from. Of course, the expansion plan will aim at offering all the products, including jewelry, shoes, makeup kits, and clothes. As of now, Q-Ivette will concentrate on clothing such as casual dresses and office wear, as well as shoes. A couple of designs are already in the manufacture waiting for the office setup to be complete.
One important thing to note in the fashion industry is the need for marketing. There are many recognizable fashion brands, especially in Long Beach, which will offer stiff competition. Thankfully, I have a substantial social media following, which will come in handy in marketing. In addition to that, Q-Ivette's marketing plan will include a grand opening event, local media coverage, and print advertising. Doing so will give the business the buzz it needs to become established. When it comes to managing the business, my experience is limited to fashion designs and branding. Therefore, a financial manager. Other employees who will be employed on a full-time basis that Q-Ivette needs are an assistant, an advertising agent, and two designers will be needed to take care of finances. Part-time workers like cleaners will be hired on a contractual basis. The average amount that Q-Ivette needs to start is $100,000. Personal savings and investment so far sum up to
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