Transformational leadership entails driving change in people and society to create valuable and positive results. Transformational leaders use varying mechanisms to motivate and boost the morale and performance of employees, for instance; creating a sense of identity, inspiring others, aligning tasks to maximize performance, and having a deeper understanding of individual strengths and weaknesses. One of the most renowned transformational leaders is Richard Branson who was born in 1950 and became the founder of Virgin Group. Branson is regarded as a game changer who has been involved in several businesses including pension plans, bridal wear, airlines, and mobile phones. Undoubtedly, Richard Branson’s transformational leadership is the core reason for Virgin Group’s success.
Richard Branson’s transformational leadership inspired employees working at Virgin Group. Over his reign at the company, employees developed new ideas, helping adopt to the business environment (Niphadkar, 2017). Branson developed and articulated a clear vision for his company to inspire the followers to fulfill the set goals (Marques, 2017). Branson achieved this by idealizing his influence on people through serving as a role model (Williams, 2017). Consequently, he earned trust and respect from the followers. Branson further puts the interests of employees first and believes in motivating and inspiring them (Niphadkar, 2017). He values family and health conditions of his employees.
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The positive impact of Branson’s transformational leadership cannot be underestimated. Virginia Group survived a business environment full of uncertainty and global turbulence. Moreover, Branson has been behind the organic growth of the Virgin Empire over the years including the expansion and creation of new firms (Muegge, & Reid, 2018). He has demonstrated that he can rise during distress times and significant changes, for example; he acquired a new firm and moved with his staff to the new location. Branson was cautious to create a shared vision to ensure all employees moved in the same direction.
In conclusion, Branson is one of the successful transformational leaders. Branson possess strong inspirational and strong contingency skills. He is a proactive leader that consistently looks for new opportunities to create new and viable firms. As a leader, Branson has always managed to adapt to new changes and culture in business settings and inspire employees to do the same.
References
Marques, J. (2017). Leadership and Purpose. In Leadership Today (pp. 7-19). Springer, Cham.
Muegge, S. M., & Reid, E. (2018, August). Richard Branson and Virgin Galactic: A Case Study of Entrepreneuring as Emancipation. In 2018 Portland International Conference on Management of Engineering and Technology (PICMET) (pp. 1-10). IEEE.
Mutuku, C. (2018). The leadership of Richard Branson as an Historical Entrepreneur.
Niphadkar, C. (2017). The new age transformational leader: Richard Branson. International Journal of Scientific & Engineering Research, 8(6), 542-547.
Niphadkar, C. (2017). The new age transformational leader: Richard Branson. International Journal of Scientific & Engineering Research, 8(6), 542-547.
Williams, D. (2017). Richard Branson as a Global Magnate. What to learn from him about Business.
