Shake Shack is one of the American fast food casual restaurant chains initially established as a hot dog cart. The intent of its establishment was not to be a chain of restaurants but to be a single shop operating in New York City. Nevertheless, as the sales of its original location continued to rise steadily, this gave its management authority the opportunity of expanding its operations (Brunner, 2015). To date, Shake Shack has managed to grow and become the largest portion of the USHG’S (Union Square Hospitality Group) portfolio. Typically, Shake Shack has been having the ability of offering an exciting business inspiration since it was opened. What truly differentiates it from its rivals found in the same industry is the genesis of its location exclusive offerings.
| Ingredients | Variance in preparation | Price point | packaging | accessories | |
| Milkshake | Ice cream, milk, and flavorings such as caramel source, fruit syrup, chocolate syrup, or butterscotch | Variance in its preparation depends on the ingredients used or the preference of the customers. | $3.99 | Packed and stored in milkshake machines to preserve its flavor | Toppings and straw |
| Burger | Bun or sliced bread roll and beef | Variance in preparation of depends on the method used to cook it. Usually, the patty can either be flame boiled grilled, or pan fried. | $4.99 | Packed using sesame seed buns | Bacon, tomato, lettuce, cheese, onion, and condiments |
| Hot dog | Meat trimmings, preservatives, and flavorings | Variance in the preparation of hot dog is a result of changes in customer dietary preferences and meat technology (Brunner, 2015). | $3.99 | Hot dogs are always prepared, packed, and served hot to customers in a sliced bun. | Sweet bourbon |
Delegate your assignment to our experts and they will do the rest.
Reference
Brunner, R. (2015). America Shacks up. Fast Company , (197), 76–96. Retrieved from https://usmalibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=103226322&site=eds-live&scope=site
