In the recent past, technology has played a significant role in determining the success of business entities across the globe. As technology takes the central stage in the corporate world, companies have made key progresses in the adoption, implementation and facilitation of innovative strategies as a way of maintaining and increasing their competitive advantage (Hugos, 2018). One of the leading companies in the use of technology and innovative strategies in its operation is Amazon. Amazon Inc. is an American multinational corporation that has been in operation since 1994 focusing on e-commerce, artificial intelligence and digital operations in a broad spectrum. In Amazon, major technological innovations have been adopted to positively influence the supply chain management operations. For instance, in 2012, Amazon invested in automation systems by the name Kiva systems which were later renamed to Amazon robotics which are used to pick and pack products using artificial intelligence (Druehl, Carrillo & Hsuan, 2018). By using such systems, Amazon has been in the forefront in the provision of faster, efficient and reliable services to its customers. Secondly, the corporation has been investing massively since 2013 in drone-based delivery systems that are meant to influence the supply chain system positively (Singireddy and Daim, 2018).
Compared to the major competitors in the retail and manufacturing sector, Amazon has made major strides in the industry by influencing, how it markets, packs and delivers goods and services to its customer base. The inventory control system is automatized to enhance, efficiency and reliability making Amazon. As a matter of fact, the rate of innovation in Amazon’s supply chain management has made it difficult for small-scale competitors to keep up besides making it difficult for large scale competitors to compete with them as far as reliability and efficiency are concerned.
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As companies in the retail sector continue to use technology and innovations to stage modest mechanisms against their competitors, Amazon can effectively harness augmented profits by investing more in inventory optimization and assortment advances technologies. Such an approach would effectively increase the corporation’s supply chain operations while at the same time increasing its global efficiency and competitiveness.
References
Druehl, C., Carrillo, J., & Hsuan, J. (2018). Technological Innovations: Impacts on Supply Chains. Innovation and Supply Chain Management: Relationship, Collaboration and Strategies, 259-281.
Hugos, M. H. (2018). Essentials of supply chain management. John Wiley & Sons.
Singireddy, S. R. R., & Daim, T. U. (2018). Technology Roadmap: Drone Delivery–Amazon Prime Air. In Infrastructure and Technology Management (pp. 387-412). Springer, Cham.
