Stephen Ross
Stephen Ross significantly contributed to financial economics. He developed theories such as arbitrage pricing theory and binomial option theory. According to Ross, pricing is security, and trading is also a security. Based on Ross, an organization can achieve an effective pricing policy by listening to expectations and capitalizing on them by taking risks. He had partnerships and players in the field where they had to use mathematical calculations to solve equations in economics in which he discovered that companies incur high costs when attempting to replace their assets. Ross was also a member of the board of directors, where he was responsible for formulating strategies, managing risks, and running big organizations besides making crucial decisions. His business knowledge, combined with research and business, enabled him to discover ways of getting money from customers. According to him, business is about creating and managing money from customers.
Richard Roll
Richard Roll is a master of finance known for his work on portfolio and asset pricing. He published several papers in the early 1980s in the business and management field. Roll also examined inflation and pricing in the economy in the 1980s and founded and directed the Mortgage Security Group. Roll captured fluctuation of prices in the markets, whereby he also considered the market features. He focused on the climate around the market place. Roll demonstrates that the behavior of the people in the market change when market operations fluctuate. Roll also explored the rational expectations of microeconomics and personal relations. He stated that people should be treated well by communicating with them in a friendly manner to enhance good relationships in the business. He was efficient in his work and participated in the projection of the future to attain his goal.
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