The types of research I have experienced include ethnographic research, market research, as well as phenomenological research. Experience in market research surpasses the other types of research experienced. Market research leads an individual towards gathering profitable data, which enables the researcher to weigh if there is a market gap for a projected item. The collected data from the Market research helps business managers to grow their businesses and thus settle for profitable business choices.
The best choice, in this case, would be to use mixed methods of research, which entails combining both quantitative and qualitative research. Qualitative research focuses on exploratory research and picks on a comprehensive reason, inspiration, and conclusion. It provides knowledge on an issue or even creates speculations and thoughts for possible quantitative research. Consequently, qualitative research forms the basis for quantitative research. Quantitative research, on the other hand, helps in evaluating the problem by providing numerical data which can be converted into functional measurements. It helps in evaluating practices, sentiments as well as dispositions.
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Applied research has more of a quantitative nature, while basic research is qualitative. Applied research lays more focus on info that can be promptly applied and can be valued while settling on choices made and the formulation of policies. Also, applied research is deductive; it maintains some speculations while guiding exploration. Basic research, on the other hand, cannot be directly applied in the real world but it plays a significant role in expanding knowledge on the world around. Managers need knowledge about research in the day-to-day running of their business as it helps in an organization’s decision making. Research is vital in the real world of business as it helps open up on new market opportunities and also come up with better and more productive marketing strategies. Knowledge of research also allows managers to choose which type of research will be most appropriate in different cases.
