Amazon stands out as a major third-party logistics (3PL) provider firm in the world. In America, it is the leading e-retailer service provider with many active customer accounts worldwide (Tu,2020). The company advertises the goods for sale on their network, and the rest is taken care of by the online powerhouse. Amazon uses a 3PL customer developer; it runs all the client requirements offer by picking, packing, shipping, and other customer services on end-to-end administration of the services. The company offers warehouse and transport management to its market sellers by Fulfillment by Amazon (FBA) service. According to the Fulfillment Lab, n.d., the company works as a standard 3PL provider offering basic lo gistics to clients. This way, Amazon's competitors offer only the transportation and storage of products at a low cost. Besides, Amazon 3PL service developers offer an additional IT structure that enhances their product provision's reliability and safety. The technology helps in making it to be outstanding among other companies.
The Amazon company collaborates in partnership with Atlas Air to depict a typical horizontal collaboration. To increase and maintain the Amazon Prime services, there is a need for a raw air freighting logistics system. The Atlas company offers air shipment services allowing Amazon to improve its services in a timely and consistent offer of services to its customers (Doorneweert, 2020). The faster and reliable delivery in Amazon prime helps maintain the company at the top from the Atlas air freight services. In most cases, Amazon leases or hires the plane services. Atlas company, in turn, benefits from the financial leverage that Amazon offers. The partnership is mutual as both party's benefit from the relationship. Amazon dreams of developing and reaching worldwide with the best e-retail products offer to clients. This dream is only achievable when both partners agree to work together on an agreed to provide prime and better quality services.
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References
Doorneweert, B. (2020, December 4). The relationship perspective on Amazon’s collaboration with air freighter atlas air . Partnership Design. Retrieved March 17, 2021, from https://valuechaingeneration.com/2016/12/04/the-relationship-perspective-on-amazons-collaboration-with-air-freighter-atlas-air/
The Fulfillment Lab. (n.d.). 4 types of 3PL providers and how they differ . Fulfillment Solutions with a Marketing Edge | The Fulfillment Lab. Retrieved March 17, 2021, from https://www.thefulfillmentlab.com/blog/4-types-of-3pl-providers-and-how-they-differ
Tu, B. (2020, August 26). The Amazon 3PL trap . DCL Logistics. Retrieved March 17, 2021, from https://dclcorp.com/blog/amazon-fulfillment/the-amazon-3pl-trap/
