The digital age is one of the most important periods in the life of the human in the history of the world. This is a point of human life proves to be one of the most critical due to some of the technological advancements that are taking place in the current society. Technological advancements have raised several concerns that must be addressed to gain a better understanding of what is happening. It is important to note that human culture and thoughts play an important role in shaping the direction of the digital world. This assignment explains how the quotes, "Our language is our media; our media are our metaphors. Our metaphors create the content of our culture." And "We seem to have arrived…at an important juncture in our intellectual and cultural history…" play a significant role in explaining the progress and concerns regarding technology and human thoughts and our culture in the digital age.
Our culture is often learned and realized by the way we communicate with each other. According to Postman, culture and communication cannot be readily distinguished. It is important to note also that communication is the most important tool in the media industry. This translates that the culture influences the progress made in media industry through the choice of language or means of communication. The content used to channel various messages in the media industry is done using communication means that is in line with either the culture of the audience or that of the media industry. The most efficient way to become progressive is by ensuring the content created appeals to the culture of the viewers to have a wider audience at all the time.
Delegate your assignment to our experts and they will do the rest.
Media also plays a significant role in creating a culture within a society and Postman considers it an essential force that pushes advancement of the technology in the current digital age. Further, he seems to agree to the McLuhan's argument that the ideas we have had in the past may soon vanish and give room for an evolutional way of thinking which is created by the very media and the content we create in the media. Putting this into perspective, every country and community in the world has always had their own culture. However, the advancement in technology has made it easy to learn from other culture and see their ways of life. Slowly people have made serious advancements in their thoughts and ways of life by picking the positive thoughts from other people and incorporating in their own way of life. This has created a different and unique culture that is in line with a conglomeration of thoughts in a fashion that is likely to signify the emergence of new breed of thoughts and technological advancement in the near future. This means that the near future may have more sophisticated technologies and better culture that is derived from the current culture by borrowing only the best from each culture and thoughts.
In conclusion, the quote by Postman and McLuhan hold lots of truth and can be said to be passing the same message though through the use of different words. I closer look at the status quo of our society reveals existence at a point in life which seems to be the beginning of higher thoughts and advancements. The media has been the force driving all the advancements and change in thoughts since it is the only tool that makes a different culture to connect and learn from each other. Moreover, media has created different cultures in the society, and these cultures are important for the next phase of human life and technological advancement.
