While sales may not have increased within the six months period when advertising was conducted, it is important to continue advertising for the purpose of maintaining demand, relevance, reputation, and competitiveness. Advertising makes people remember your brand. Additionally, the impact of advertising on sales may take more than six months to become fully apparent. Discontinuing advertising is not the solution for Timkin rather, a change in the advertising strategy maybe the solution. It is likely that the message in the previous adverts was not well packaged and as a result, potential customers did not decode it properly resulting in wasted coverage.
Car Insurance Advertising Strategy
Emotions have a huge influence on consumer decision making. As such, fear drives more human action than humor. For the car insurance, this is a huge tradeoff. Humor may not be able to get the same level of attention as fear. While humor also triggers emotion, it may not be enough motivation to influence consumer action. The strength within this strategy is that humor is not frequently used; thus, it is likely to catch the viewers’ attention. For some people, they may find the humor inappropriate especially in serious subjects such as death as is the case here.
Delegate your assignment to our experts and they will do the rest.
PizzaHut.com and the 7C’s
The Pizza Hut website is an example of a comprehensive approach towards a flawless customer experience. The PizzaHut.com website incorporates the 7C’s through Context, Commerce, Connection, Communication, Content, Community, and Customization. The website provides detailed information regarding Pizza Hut’s operations, strategy, products, and the overall well-being of the company. The website is also easy to navigate for both mobile and desktop users making it relatively easy to order online thus creating value for the customer.
Choiceboard and Personalization
The Pizza Hut website allows tailored orders whereby customers can design can design their favorite pizza to suit their preference from crust to the toppings. In addition, the website saves the customer choices for immediate future use. The personalization follows naturally from the choiceboard.
