I work in an organization that is involved in shoe selling. The company manufactures and sells both in retail and wholesale. The organization and its products are faced with several challenges. Threats by the high rate of competition from similar companies are one of the setbacks of our company. The organization has to ensure that its products are unique and of high quality to be able to reach its target market. Its main goal is to ensure that it manufactures exceptional products that are different from the ones made by other shoe making companies.
One of the significant challenges faced by the organization is product awareness. The company, however, has invested in using integrated marketing communication (IMC) tools that are sales promotion and event sponsorships (O’Guinn, Allen, Semenik, & Scheinbaum, 2014). These two tools are useful in organization and product marketing. In sales promotion, the company sets up a shoe promotion whereby shoes are sold at cheaper prices. This strategy is effective since now our customers are able to purchase our products and learn of the quality. After the customers are aware, it develops our customer relationship, which promises a return purchase.
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The other tool; event sponsorship entails the company sponsors a particular event with our products. For instance, we sponsor the sports ministry with shoes for their athletes. This exposure is vital since it markets our brand both locally and internationally. We also use online platforms for advertising our products since nowadays things have become digitalized (Francis, 2015). We use the programs to sell our products and use techniques such as free delivery to increase our customer trust. The IMC tools have helped grow the company since the awareness of our products has developed. Excellent marketing skills have put our organization at the top of its game by increasing its sales, and therefore, its profit margins growing.
References
Francis, A. (2015, February 10). Different Tools of Integrated Marketing Communications (IMC). Retrieved from https://www.mbaknol.com/marketing-management/different-tools-of-integrated-marketing-communications-imc/
O'Guinn, T., Allen, C., Semenik, R. J., & Scheinbaum, A. C. (2014). Advertising and Integrated Brand Promotion . Boston, MA: Cengage Learning. Seventh Edition https://drive.google.com/file/d/10Bn4dcUqeUrSNodJS_gHHgR8oVUIVO9h/view
