From the current investment framework, the Corporations that have emerged successful are those that have diversified their operations. The Companies should therefore enhance their competitive advantage by diversifying their resources to other significant investment projects. The main focus in this paper is to establish a proposal for a fully-fledged investment project for Alteryx Company. Alteryx is a computer software Company based in the California. It is a Company that operates a data analytics software framework that enables various organizations to boost their business outcomes and productivity. The software platforms operated by this Company includes data designing, blending, and data analytics that are cloud-based. It also indulges in operation of an Alteryx Server. This is a scalable and secure cloud-based product that enhances scheduling, running, and sharing of analytic applications and processes in a Web-based environment. This is in addition to provision of Alteryx Connect and Alteryx Promote platforms. The main proposal for Alteryx Company’s investment project is to diversify into the Agricultural sector. This encompasses the move towards enhancing Agricultural production by incorporating significant technological advancements. It would hence be integral to seek sufficient funding and resources for the project.
Investment Project
Description of the Investment Project
The investment proposal for Alteryx Company encompasses the establishment of an online platform and data analytic framework for enhancing agricultural production. It is a contemporary move aimed towards improving digital farming. The Company will use its ICT Platform and Big Data framework to enhance the partnership with big agricultural firms. The main essence is to establish appropriate frameworks for delivery of big data management, data analytics, as well as the ICT-focused solutions for Agricultural firms ( Platform, 2016). The primary goal of this proposed investment is to harness the Big Data capabilities to accelerate the impact of global agricultural research. The Company will support agricultural production through establishment of an enabling environment marked with expert data management frameworks. The data will effectively be used to enhance delivery of the SLO (System Level Outcome).
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This platform will be achieved through an ambitious partnership with external agricultural organizations and initiatives. It will primarily focus on promotion of digital agricultural production across the entire globe. As a result; there will be enhancement of Alteryx’s partner capacity, leverage of external partnerships, as well as the institutional framework of enhancing collaborative data analytics and data management. It will also involve the development of significant global public frameworks including the development of new regional and global datasets. The target market for this investment project will be the Agricultural firms within California and its environs ( Cao et.al, 2008). This is due to the food scarcity that has currently hit the region. Having the ability to deal with various digital frameworks and data analytics, Alteryx Company stand a better chance to incorporate digital farming in its investment project. Improved agricultural production and awareness will be the ultimate measure of the success posed by this project.
The Resources
The projected investment project for Alteryx Company will require various resources ranging from the human resources, intellectual property, government approvals, and many others. First and for most, the Company will require high-end professionals to accomplish this investment project. This is due to the necessity of incorporating significant technological frameworks to achieve the anticipated goals and objectives. The expertise will be sourced from the ICT profssionals, Agricultural professionals, as well as the overall administrative agencies ( Platform, 2016). On the other hand, there is need for investing in various digital resources such as the farming robotics and many other digital facilities such as the operating systems and the software. The main essence for doing so is because digital farming is depicted as a revolutionary move of boosting agricultural production through both practical sense and online education platforms (YU, 2010). In addition to these resources, the Company will also be prompted to seek legal validations through the licensing agencies. This is the most initial element that will enhance the overall operations.
The dairy farming project will require the incorporation of software and hardware for a cloud-based detection system of estrus cycle for dairy cows, as well as 3D Mosaic ( Koutsouris, 2010). This refers to an advanced system for monitoring crops in an optimized orchard farm. It generally entails the resources that will enhance farm management frameworks and Smart Agriculture. The funding will hence be sourced out based on the highlighted resources. In this case, funding will be obtained from the bank loans, interested no-governmental organizations, as well as part of the Company’s investment budgetary allocation. In addition to this, the Company will ease its investment budget by seeking significant partnerships with closely associated firms.
Time-Frame
Based on the comprehensive plan for enhancing the projected investment activities, the Platform will take advantage of a sequentially pre-defined development within a 6-year period. In this case, the proposal sets focus on establishment of significant collaborative spaces and processes necessary for delivery of the established objectives in phases. The subsequent approach will favor iterative interactions and agility amongst the users so as to enhance flexibility in adopting the emerging technological advancements to fulfill the rising needs. The approximate amount for the first investment phrase will be an average of $33 million ( Koutsouris, 2010). This approximate amount will enable the Company to establish a data analytics platform targeting financial, IoT, and many other services necessitating real-time processing within the first investment phase. After a period of 3 years, the investment projection is expected to rise to an average of $48 million ( Platform, 2016). This will be due to the constant increase in the number of users and the digital farming projects. The sixth year of this investment will mark the peak of the Company’s returns. After this, the project can now be terminated or sourced out to other potential investors.
Justification
The Significance of the Projected Investment Project
The projected investment in digital farming is considered as the most significant in the contemporary situation due to the underlying technological advancements. Alteryx Company stands a good chance of investing in this project due to the good technological background and expertise. It also enjoys a great deal of sourcing out expertise within the global domain courtesy of globalization. Investing in a digital platform is a bit favorable compared to the physical investment frameworks. Through the global engagement, the Federal Government of the United States has actively established a favorable environment for enhancing digital investments (YU, 2010). The main focus is inclined to the aspect of building international regulatory cooperation and a trade architecture that is receptive to the prerequisites of the contemporary economy. It is a platform that assists fosters the overall performance and establishment of digital platforms.
The established government regulations are favorable for enhancing the projected investment. As outlined in California’s State regulations, the most appropriate framework incline to adjustment of international rules guiding the investment operations. This paves way for an international trading environment supporting digital ventures ( Bharadwaj et.al , 2013). It tends to build confidence and trust in the online platform, and most significantly ensures reduction of barriers to trade. On the other hand, the government authorities tend to reserve the policy and regulatory space. The main aim is to accommodate the policy sensitivities with regard to environmental sanctity, health, privacy and consumer protections, as well as the financial security.
Moreover, the investment will greatly benefit from the established laws and regulations guiding foreign direct investment. Unlike the firms dealing with physical products, the digital-based firms are not restricted as such. The provisions for e-commerce have transformed due to the rapid technological advancement. In the United States’ older agreements, the trade commitments mainly focused on aspects of local regulatory system. The main essence was to ensure that the digital investment was treated equally with the physical commerce. The modern agreements seek appropriate commitments for addressing a wide array of cross-border issues, including commitments for enhancing the digital operations ( Bharadwaj et.al , 2013). Based on the formulated regulations, the US seeks technology-neutral prospects where possible. This ensures smooth operations across the entire region. In addition to this, investing in a digital firm within the US boarders is imperative due to the strength of its currency. The US dollar is deemed as the most stable currency within the global domain.
How the Investment aligns with the Company’s Organizational and Financial Capabilities
The projected investment will emerge successful due to the investments mechanisms put forth by Alteryx Company. It greatly aligns with the Company’s organizational and financial capabilities in various ways. For instance; the Company has established mechanisms for collaboration, coordination, and a joint-research with regards to external investment platforms. The most significant thing is the finance department of Alteryx Company often set a six-year contingency investment plan. In this case, its 6-year budgetary allocation is approximated to be around $5.04 million. The budget is always set t progressively grow in an annual basis within a time frame of 4 years ( Cao et.al, 2008). In the first financial year, there is a total budgetary allocation of five hundred pilot project grants. The second year encompasses a budgetary allocation for extra three Pilot projects and one single inspired project amounting to an average of $250,000 ( Koutsouris, 2010). In the third financial year, the budget is redirected to two extra pilot projects, in addition to the second year of scaled inspired project. This trend is constantly progress until the final year projected for investment.
The final investment year of consists of a $250,000 funding for a final scaled project. In this case, the impact assessment is essentially budgeted to be $158, 000 per annum from the third year onwards ( Cao et.al, 2008). The mechanisms for souring out the services and supplies boosting the management of the projected investment projects have been designed in very pragmatic manner. Apart from these budgetary allocations, the alignment of this Company with the projected investment project is also enhanced by its digital capabilities. The Alteryx Company will find it easier to invest in a digital farming platform due to the availability of appropriate digital facilities and expertise. The Company will greatly cut its budget since it will diversify some of its operations and human resources to run the new investment platform.
How the Project Fit with Global Microeconomic Environment
The planned investment project for Alteryx Company is deemed as the best fit for the global micro-economic environment. This is because it meets the contemporary global demands with high dependency on the current technological advancements enhanced by ICT. It is an investment that set precedence from the Company’s operational frameworks and underlying resources and expertise. For instance, the aspect of data as a driving force for enhancing agricultural competitiveness can be clearly seen on the limelight of agribusiness investment platform ( Bharadwaj et.al , 2013). For many years, this venture has greatly manifested its operations as a precision farming. Its operations are limited to the optimal management of plot product variability. The advancements realized in recent years have opened significant platforms for enhancing data driven digital farming. The investment has demonstrated within the global domain that data and info can be used as a valued technological product that has spurred essential investment and establishment of information-based agricultural services. Based on this investment projection, it can be ascertained that the prevailing data-driven farming approaches have shown significant growth. The science fictions are coming out as a reality especially through the technological frameworks of robot farming.
How the Project build’s on the Organization’s Core Competencies and Comparative Advantage
The proposed project of establishing a digital farming platform is achievable due to the close alignment with the operations of Alteryx Company operations. Being a technologically-driven Company, Alteryx Company stands a good chance of ensuring the success of the projected investment. This is due to the diversification of its digital resources and intellectual property to run and to device appropriate frameworks for enhancing this investment. The investment will also be boosted by the core competencies and mission statement guiding the operations of Alteryx Company. The basic advantage is that the new investment will pick up some of the operational ideologies and strategies from the Company. This is because it largely deals with incorporation of digital frameworks into the farming sector.
References
Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights.
Cao, W., Zhu, Y., Tian, Y., Yao, X., & Liu, X. (2008). Digital Farming Technology.
Gualtieri, M. (2013). Evaluating Big Data Predictive Analytics Solutions. White Pap., Forrester .
Koutsouris, A. (2010, July). The emergence of the intra-rural digital divide: A critical review of the adoption of ICTs in rural areas and the farming community. In 9th European IFSA Symposium (Vol. 4, No. 7).
Platform, C. B. D. (2016). Big Data Coordination Platform: Full Proposal 2017-2022.
YU, S. X., LIU, X. J., SUN, C. F., TANG, L., CAO, W. X., & ZHU, Y. (2010). Design and implementation of a model and WebGIS-based digital farming system in rapeseed [J]. Journal of Nanjing Agricultural University , 6 , 004.
