The chosen company is Amazon. Amazon is a US electronic commerce and cloud computing company that has it’s headquarter based in Seattle, Washington. It is the biggest retailers on internet services in the United States. Amazon.com was initially started as an online bookstore before it later expanded into video streaming, audiobooks, and electronic video games ( Kantor & Streitfeld , 2015). The company also makes and sells electronics, Kindle e-readers, and fire tablets, fire TV and cloud infrastructure services. The company has several retailing websites in the US, UK, France and many other countries.
Amazon has been considered as one of the most innovative companies when it comes to the implementation of modern technology into their supply chain management. The implementation of the relay, which is a first tracking app, makes it easy for the company to make trips to the warehouses more quick and efficient. The drivers make entries of the cargo information in the app prior to their arrival at the warehouse. Once they enter the data, they receive a QR code which they use at gate. The relays hence fasten the process of deliveries to the warehouse. The company has retained the lowest level of inventory through the logistics of the orders as well as an excellent distribution of their products at the international levels. This technology also allows the company to make tracking of all the inventories while at the same time enabling real-time monitoring of the whole chain including invoicing and shipping. This has helped the company lower its operational costs improve efficiency and enhance customer satisfaction thus giving it a competitive advantage.
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Other technologies such as Radio Frequency Identification can also help Amazon company to effectively monitor all the products both at the production and the supply lines. The RFID chips can be placed on the items to help the employees quickly detect the presence of any anomalies in an order ( Christopher , 2016). This technology can be the most effective way of correcting the problem before it can ruin the whole supply chain process.
References
Christopher, M. (2016). Logistics & supply chain management . Pearson UK.
Kantor, J., & Streitfeld, D. (2015). Inside Amazon: Wrestling big ideas in a bruising workplace. New York Times , 15 , 74-80.
