Market/Customer for Product/Service
Fruity Pebbles refer to a sweetened crispy rice cereal that has significant fruity flavor. The Fruity Pebbles cereal has an amazing taste, while it has remained as a favorite among families for around 40 years (Post Consumer Brands, 2018) . In terms of the customer/market for the product, it usually targets individuals from low to middle-income income families while based in lower middle ages, especially those aged between 5-12 years. Consumers of the product are highly likely to buy Fruity Pebbles when on a larger food store stocking trips. During a similar trip, the individuals might also purchase brands, such as General Mills Lucky Charms, Post Honey Bunches, Kelloggs Frosted Flakes (InfoScout, 2018) . The consumers usually reside in both urban as well as suburban regions. They prefer the product because of the convenience and the taste it offers.
Strategy for Each Function of Integrated Logistics System
Several strategies can be applied for each function of the integrated logistics system when it comes to Fruity Pebbles in Germany. Integrated logistics refers to an iterative and integrated process that targets creating material as well as support approaches, which improve technical support, take advantage of the prevailing resources, and guiding the system engineering initiative. These play a critical role in facilitating to quantifying and reducing cost of lifecycle in line with minimizing logistic footprint, hence ensuring that the system is easy to support (Cabacity Building International, 2018) . When it comes to Fruity Pebbles, the initial strategy in the ILS would be to ensure that the system remains compliant, sustainable, and scalable while reducing costs and human errors. This would be realized through directing attention toward automating processes via deploying technology. The ILS offers an integrated applications’ suit that covers automation needs for the product (AHCCINC, 2018) . When it comes to automation, emphasis should not just revolve around minimizing entering shipments manually, but also facilitating in retrieving options in transportation procurement in line with the diverse features that technology offers in managing logistics.
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Embarking on ILS planning together with forecasting would also play a critical role in ensuring efficiency of operations. The approach play an essential role in preparing the diverse resources, including routes, vehicle lines, vehicle resources, and drivers while at the same time integrating with ILS HRM, ILS Maintenance, as well as ILS Tracking. These facilitate in offering real-time geographical understandings for scheduling, planning, managing operations, balancing and optimizing routes, lines, and stopping sequences (Cabacity Building International, 2018) . All these take place within an amazing interface, which creates room for occurrence of reroutes when required.
Furthermore, cargo management via ILS should be tailored in such a manner that it offers an exact match for private operations related to freight forwarding, providing reservation management, managing fleet, and dispatching, as well as point-to-point or hourly services. Automation would is empowered by streamlining integration via ILS Maintenance, ILS Tracking, ILS CRM, ILS HRM, and ERP systems. In doing so, it becomes possible to implement businesses roles, processes, as well as duties for supervisors, drivers, and managers (Cabacity Building International, 2018) . As a tightly integrated responsible for covering freight, short and long distance sectors, vehicle leasing, maintenance services, rental management, and offering a business intelligence platform, ILS can play a critical role with respect to overseeing the diverse business modules effectively.
Overall, deploying the diverse ILS strategies would cover the diverse logistics operations of Fruity Pebbles from workforce scheduling based on tasks that revolve around workflows and business rules, to tracking the production or shipment until the product is delivered. The approach has the ability of handling the most sophisticated operations, while the interface is usually friendly. In this perspective, therefore, the managers of the organization are able to boost operational efficiency via developing processes well, boosting utilization of resources, and minimizing consumption of fuel.
Alternative Logistics for Enhancing Cost Containment and Green Initiatives
To facilitate in enhancing measures of cost containment and green initiatives, certain approaches prevail for Fruity Pebbles. The key approach should revolve around consolidated shipments. When shipping foods in full container loads (FCL) as opposed to less than a container load (LCL), the initiative is usually cheaper in line with being more cost effective. It also eradicates the need for numerous transportation means for freight, hence eradicating waste to the environment, thus ideal for supporting green initiatives as well. Additionally, it becomes easier to load products based on specifications in a space that other vendor goods do not share. Otherwise, it is probable to encounter customs delays. However, it is essential to note that there instances where LCL might serve as the economical function. This is especially the case when an organization is transporting significantly less freight. This would serve as an ideal means of minimizing costs, hence the requirement for consolidating shipments. The process entails combining several small shipments that originate from many suppliers who share a similar destination in a consolidated shipment (A & A Customs Brokers, 2017) . Furthermore, providers of logistics who are regularly importing less than the overall load from particular nations might consider collaborating with similar suppliers and mix their shipments to allow them realize savings in the cost they would incur.
Embarking on outsourcing would also serve as a viable option for realizing reduced costs and attaining green initiatives. For instance, outsourcing storage and transportation would be attributed to increasing efficiency, reducing costs, and the convenience that comes with being able to entrust the vital work aspects to more skilled and efficient experts (A & A Customs Brokers, 2017) . To facilitate in avoiding increased costs and misunderstandings, the logistics provider and the client should ensure to agree on the most vital issues, such as shipment size and frequency together with specific concerning product handling, packaging, and requirements for temperature control among other sensitive issues.
References
A & A Customs Brokers. (2017). Strategies for reducing logistics and supply chain costs. Retrieved from https://www.aacb.com/reducing-logistics-costs-supply-chain-costs/
AHCCINC. (2018). ILS operations (Integrated Logistics System). Retrieved from http://www.ahccinc.com/ILS_Operations.html
Cabacity Building International. (2018). Transport management. Retrieved from https://gc21.giz.de/ibt/en/opt/site/ilt/ibt/regionalportale/sadc/inhalt/logistics/module_01/161_customer_service.html
InfoScout. (2018). Fruity Pebbles consumer insights. Retrieved from https://infoscout.co/brand/fruity_pebbles
Post Consumer Brands. (2018). Fruity PEBBLES™. Retrieved from https://www.postconsumerbrands.com/pebbles/fruity-pebbles/
