20 Jan 2023

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An Integrated Marketing Strategy for the Air Jordan Sneaker Brand

Format: APA

Academic level: Master’s

Paper type: Essay (Any Type)

Words: 301

Pages: 6

Downloads: 0

In an in-depth analysis of the articles by Okojie & Isah (2014) and that of Lynch et al. (2003), some similarities and differences stood out. Among the differences is that Lynch et al. (2003) had a deep interest in bringing up the most critical knowledge of the data analytics used to research as compared to the initial posting. Lynch et al. (2003) based on the implication of food hygiene and safety thus bringing out a clear understanding on the results of the study whereas the initial posting used much of numerical data to present the results of the study. However, the information given was shallow as compared to the information provided on initial posting by Okojie & Isah (2014) that majorly focused on investigating sanitary conditions. 

Based on the methodologies used, Okojie & Isah (2014) used a descriptive cross-sectional study which entailed the use of an observational checklist and also questionnaires. On the other hand, Lynch et al. (2003) administered a survey design that was used to determine the understanding of safe food practices among the managers. Moreover, the article by Lynch et al. (2003) has not thoroughly analyzed empirical and numerical facts. However, the article used in the initial posting has fully accredited the working of the mathematical calculation on the data concerning the sanitary conditions and the environmental premises that handle food in the regions involved. Also, another significant difference is that the article by Okojie & Isah (2014) focused on Nigeria's Benin City, whereas the article by Lynch et al. (2003) focused on restaurant managers. 

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In conclusion, the similarities are evident as both the articles are meant to create a state of hygiene and environmental sanitation as far as food handling, and vending is concerned. Similar analytical evaluation, especially theoretical analytics, are complementary to each other as they relate too closely. 

References 

Okojie, P. W., & Isah, E. C. (2014). Sanitary conditions of food vending sites and food handling practices of street food vendors in Benin City, Nigeria: implication for food hygiene and safety.  Journal of environmental and public health 2014

Lynch, R. A., Elledge, B. L., Griffith, C. C., & Boatright, D. T. (2003). A Comparison of Food Safety Knowledge Among Restaurant Managers, by Source of Training and Experience, in Oklahoma County, Oklahoma.  Journal of Environmental Health 66 (2). 

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StudyBounty. (2023, September 15). An Integrated Marketing Strategy for the Air Jordan Sneaker Brand.
https://studybounty.com/an-integrated-marketing-strategy-for-the-air-jordan-sneaker-brand-essay

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