In the quest to develop apple glasses, the company should apply the market leadership product strategy. The glasses are not common in the current market, and as such, the company should heavily invest in research and development to ensure that it meets both the short term and long-term business needs and tests of the target consumers. Besides, to enhance the success of this product, the company should embrace premium pricing to cater for the luxury psychology of the current and potential target consumers (Chernev, 2018). Based on the extensive research and development of these glasses, they will possess premium qualities that will enhance the satisfaction of the customers. In the end, the company brand image will be enhanced.
Additionally, to enhance the awareness and use of the glasses, the company should embrace heavy advertising majorly in the social media platforms. Given the advancement of technology, most of the potential clients can be found in these platforms, and as such creating awareness of the introduction of the new product will enhance its positive reception in the market settings (Nagle & Müller, 2017). Also, to reach potential clients, the company should enhance its accessibility by enhancing direct distribution strategies.
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For instance, through the online purchase techniques, the products will be made available for all possible clients regardless of their locations. The different openings and branches of the company will further enhance the distribution process as the consumers will easily access the Apple glasses once they order them. Moreover, through the direct distribution strategy, the company will get the first-hand information about the satisfaction levels of the product and the loopholes that need to be rectified to meet the needs of the final users.
References
Chernev, A. (2018). Strategic marketing management . Cerebellum Press.
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing more profitably . Routledge.
