Anthropology refers to the detailed sudsy of humankind culture. The applied anthropology is categorically surrounded by approaches and theories that are found in the subfields of anthropology that are usually four. The four subfields are social and cultural anthropology, archaeology, anthropological linguistics and biological anthropology.
Archeology is a section of anthropology that deals with examining the past life of human beings by interpreting of their oral traditions, material culture, written records and organic remains. Cultural anthropology studies the diversity and the difference in the ways of life of human beings, the change and how each of those cultures interrelates with each another. Biological anthropology is the act of studying the evolution of the body of human beings, behavior, and mind which narrows down to the studying of fossils and possible comparisons of anatomy and the various practices of other primate creatures and species. Linguistic anthropology is the original study of the structure of language and its divisive nature and the communication systems that are related. Applied anthropology focuses on how the specific techniques, theories, and methods used in anthropology can be impacted to enhance stability and help in solving the problems that are faced in the real world today ( Fagan and Durrani, 2015).
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Applied anthropology has evolved from the basic fact of studying of human beings for the maximum sake of learning to a very complicated focus of the motivation human beings get from external objectives and forces. In applied anthropology, the ethnographic methods and techniques used in the anthropology world can be relied on in evaluation the world today and not the past. This can be very useful in helping specific groups to understand the current workforce thoroughly, and the strategize on their competitors ( Hann and Hart, 2011). This brings us to a conclusion that anthropologists can enter into the business world as consultants
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Understanding one another in the community is the best way to better relationships and interactions in the society. Applied anthropology plays a significant role in studying the behavior of human beings and how their cultures are structured and the way their perceptions relate to each other. Human beings desperately need such information to be able to efficiently communicate with one another and connect in a sober and civilized way.
Anthropologists play an essential role in bringing to the human understanding the complexity of their own cultures by breaking down into subcultures and studying them effectively. This format of study creates a wave of knowledge on how some other things do happen in such a manner. This information of the knowledge of the various subcultures is important in the creation of to an excellent society that respects and appreciates the differences arising amongst themselves ( Jenkins and Robison, 2009).
Applied anthropology faces a lot of criticism from different groups of people and one of them is that anthropology is a discipline and as a discipline it should or must have its own theories to support it but contrary to such applied anthropology has no theories of its own to support it. Another issue is that people argue that ethics is a complicated matter and applied anthropology is only struggling to address the very issue of ethics in the society.
The globalization effect is making the world to become complex in its structures, and all the diverse cultures in the world are coming together and getting too close to each other. Applied anthropology through the study of the specific human societies provides excellent answers to some of the critical social related concerns and questions. The real purpose of applied anthologists is to see to the effect that targeted groups are not abundantly negatively affected by the ever-changing world on the platforms of globalization. Applying anthropology in many fields of specialization and expertise can significantly help improve the effectiveness and the efficiency of that particular area ( Rapport, 2014).
References
Fagan, B. M., & Durrani, N. (2015). In the beginning: an introduction to archaeology . Routledge.
Hann, C., & Hart, K. (2011). Economic anthropology . Polity.
Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. J. (2009). Confronting the challenges of participatory culture: Media education for the 21st century . Mit Press.
Rapport, N. (2014). Social and cultural anthropology: The key concepts . Routledge.
