Beats by Dr. Dre (Beats) is a family music empire that deals with audio brands. The American company came into existence in the year 2006; the masterminds behind this multi-billion company were hip-hop artist Dr. Dre together with music producer Jimmy Lovine. Dr. Dre descends from a family that owns a company that produces premium headphones, earphones, and speakers. Beats revolutionized the music industry by coming up with a brand that is most coveted by stakeholders in the music industry. The company has seen success from its conception to date. It now boasts of a worldwide command of the music industry. Later in 2014, Dr. Dre made three billion dollars by selling the Beats Company to Apple. The Beats by Dr. Dre fall under the beauty shops business in the Standard Industrial Classification code 7231.
Recently it was not a common thing to see up to $300 being spent on headphones. But this was before Dr. Dre a very renowned hip-hop artists entered the scene. Nowadays it is has become a must-have accessory for music lovers. Various celebrities have been seen flaunting these Beats’ products, thereby, to a great extent marketing these products. Apart from legendary artists such as 50 Cent, LL Cool J, and many others being seen wearing these expensive headphones, also sports people, actors just to mention but a few have been seen with these products. For example, Lebron James, a leading basketball player was seen coming to a game with the Beat Headphones around his neck.
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This company released into the market their first pair of headphones back in the year 2008. Ben Arnold, a leading industrial analyst with Nation Purchase Diary, expressed his views on why Beats by Dre received much reception by consumers. He says with advancing technology among other electronic devices such as smartphones, tablets, and other portable music devices, the sound quality was not promising. The entrance of products by Dr. Dre with their hi-fi sound quality received much hype with the company making up to a hundred and ten million dollars. These headphones became the pace setters of the market being the favorites. Apart from sound quality, the company made fashionable products that further made them marketable. Beats recently franchised to producing apart from headphones other audio products. They now produce audio systems computers and cars, and lately released the Beat Pill which is a standalone Bluetooth speaker.
The Beats Solo 3 Wirelesses is a recent product of Beats Company that was released into the market in 2016, September 17th. The Solo 3 almost resembles the Solo 2. They come in various colors and are made of hard plastic and padding on top with leather at the ear cups. It can be hard wired since it allows for a 3.5mm jack port for connecting devices. Also, the ear cup on the right has a USB port for charging, the Bluetooth pairing and power button.
The Beats Solo 3 has an added feature in that it can connect automatically to iPhone very easily unlike its predecessors. Also, connects to the device closest to it in case there are more than one hence more advanced. The Beats Solo 3 has the W1 chip which has significantly improved its functionality. The range has improved to up to 100 feet, and it still is comfortable. When charged fully, it can last up to an impressive forty hour beating its predecessor that could only last for only twelve hours. Also, an addition is that it can fast charge with a charge of about five minutes lasting for a whole three hours. The sound quality remains superb with hi-fi sound with the very high volume on the high.
The prices for these devices remain an issue for consumers though with each pair being sold at an average of $300. Quality, on the other hand, is most definitely uncompromised.
Reference
About Us - Beats by Dre . (2017). Beatsbydre.com . Retrieved 30 January 2017, from https://www.beatsbydre.com/company/aboutus
Sanburn, J. (2017). How Dr. Dre Made $300 Headphones a Must-Have Accessory . TIME.com . Retrieved 30 January 2017, from http://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/
