Since cell phone misuse is anticipated to intensify as more teenagers get mobile devices with internet access and ffordabledata plans, the LG company saw the need to advocate against the behavior. For over five years now, the LG Electronics MobileComm has been conducting a crusade for changing the teen’s attitude in relation to misuse of mobile gadgets. Through the campaign, the LG Electronics MobileComm uses a multifaceted approach in articulating the issues pertaining to abuse of cell phones. The crusade "Give It A Ponder," was realised from a comprehensive, restrictive survey by LG among teenagers and high school students. Give it a ponder remains a major project by the organization in its endeavour of making life good and leaving a lasting impact in the society. In its entirety, the project has a major aspect of a wide-ranging, extensive haul activity that looks into dangerous adaptable behaviour. In furthering their efforts, LG propelled the LG DTXTR, an online tool that enables parents to fathom enigmatic and possibly unsafe instant messages that could be in the utilization of teenagers. Progressively, more features have been added to the program to comform to the changing trends in the sphere of technology.
In boosting their campaign, LG could make use of the compliance approach in changing the teengers’ attitude towards abuse of cell phones. This approach makes the teenager sensitive to the consequences of their actions and not the feelings towards the recipient. Towards implementing this move, LG could use informative platforms in social media to enlighten teenagers on the consequences of cell phone abuse. Previously, LG has managed to discover the various vital experiences pertaining to teenagers and high school students in cell phone use. One of the findings was most adolescents take particular practices that could be hurtful as the norm of a teenager. For instance, sending texts on gossip about other teenagers and sexually implicit images of colleagues were found to be a characteristic aspect of most teengers met. Further, LG established the role of peer influence in propelling this undesirable behavior among teenagers. In deed, they determined that teenagers who have a position with a recognized set of friends tend to utilize tattle as a form of social denomination. As such, acceptance is drawn to be the core objective among such individuals in propelling the aforementioned sort of conduct. Therefore, crafting messages that capture the attention of teenagers with emphasis on the consequences of mean texting could change their attitudes about the gravity and significance of the issue.
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The other strategy that LG could employ involves systematic processing. Essentially, systematic processing seeks to build one’s capacity in interpreting messages with a cognitive edge. With the high rates of texting among teenagers, systematic processing could encourage the teens to determine the beneficial and the non-beneficial aspects of their texting habits.this approach could augur well with the findings by LG that teenagers rarely give much thought to discern behaviour that is motivating or entertaining against that which has treacherous signs. At the end of the day, most teenagers who pass around texts containging sexually explicit pictures or damaging tattle regarding other fellows do as such devoid of considering the benefits and harm of such conduct. In view of this discovery, LG could major its efforts and endeavours on impulsive teenagers and high school students who depict reactionary behavior. It could be through an intiative towards reducing impulsiveness among teenagers as it empowers undesirable practices that have far-reaching consequences (Crano & Prislin, 2006). For instance, triggering deliberate thhoughts on the implications of spreading gossip or sending images depicting nudity.
As one of the leading makers of texting gadgets, LG is dedicated towards implementing a reliable and impactful venture that improves careful cell phone usage among teenagers and youths. As such, an important approach coukd be the use of cognitive dissonance to iron out matching behavior and attitudes (Albarracin & McNatt, 2005). For instance, a teenager could be engaging in sharing explicit pictures without giving much thought. However, when the aspect of attitude comes in, the teenager is able to see the conflict between their behavior and attitude. From research, LG exhibits that 2 in every 10 high school students have received a stripped photograph through content sharing. That similar magnitude of teenagers is unaware that state laws are increasing that categorise such content sharing as a form of teen eroticism. Through cognitive dissonance, teenagers could identify the hostile side of such behavior and set forth a conflict between their behavior and attitude. As such, high school students will have no option but to stop and reflect on the conflict which will deter their participation in this conduct. In the long run, the move will possibly yield mindfulness and cause an alteration of the attitude sorrounding these ostensibly inoffensive behaviors.
Another way of achieving attitude change regarding the subject matter involves the use of creative humor which is the communication of a message in a humorous way to ensure that it captivates the listenr. In the wake of speaking to high school students throughout the nation, LG learned that an ungainly way to deal with the mechanisms of handling the issue would not be viewed as comprehensive or convincing in changing attitude. As such, the“Give It a Ponder" video campaign portrays real world situations established in LG's assessment and operations humour to compel youngsters to "consider" prior to texting and contemplate the real consequences resulting from their deeds. At the heart of the campaign is the famous image of the Ponder Beard who elicits a humorous touch to the message. Moreover, the application of the Ponder Beard in the crusade directly mimicks the action of rubbing your button when lost in a train of thoughts to imply the need for thinking before texting. For a much more effective result, the use of teenagers to articulate the idea of ‘before you text, give it a ponder’ in a variety of audio visual platforms could prove effective in the long run.
For over five years now, the LG Electronics MobileComm has been conducting a crusade for changing the teen’s attitude in relation to misuse of mobile gadgets. The campaign dubbed, "Give It A Ponder," was realised from a comprehensive, restrictive survey by LG among teenagers and high school students. Through the campaign, the LG Electronics MobileComm uses a multifaceted approach in articulating the issues pertaining to abuse of cell phones. From the above discussion, various ways of enhancing the ‘before you text, give it a ponder’ campaign have been outlined. Among the mentioned ways is that LG could make use of the compliance approach in changing the teengers’ attitude towards abuse of cell phones. This approach makes the teenager sensitive to the consequences of their actions and not the feelings towards the recipient. Other methods include systematic processing, use of cognitive dissonance, as well as the use of creative humor to achive attitude change.
References
Albarracin, D., & McNatt, P. S. (2005). Maintenance and decay of past behavior influences: Anchoring attitudes on beliefs following inconsistent actions. P ersonality and Social Psychology Bulletin , 31, 719-733.
Crano, W. D., & Prislin, R. (2006). Attitudes and persuasion. Annual Review of Psychology , 57, 345–374.
