Ben and Jerry’s Company
Ben and Jerry’s Company has a three-part “mission statement” and vision statement that reflects its stand to create prosperity to all the stakeholders of the business. The company’s mission statement has been founded and dedicated to the creation of sustainable operations that are aimed at prosperity. The “social mission statement states that our social mission compels us to use our company in innovative ways to make the world a better place” ( Ben & Jerry's is a values-led company, 2019 ). The product mission statement aims to make and sell products that offer quality to the users while also promoting practices that promote protection of the environment and earth. “The vision statement of the company, on the other hand, aims at “making the best possible ice cream, in the nicest possible way.”
The product and social mission statement of the company reflects its practices on social responsibility through environmental protection while also making the world a better place to live. Its business practices aim at respecting the environment and the society in which it operates, which are its major goals to achieve sustainability. The business practices of Ben and Jerry’s have been consistent with its mission statement, and it has always been sensitive to environment in its production ( Ben & Jerry's Corporate Social Responsibility, 2019 ). The company has been “engaging the community through community-based projects,” which is one of its methods to promote social responsibility. A variety of projects such as Vermont Dairy Farm Sustainability had been used safeguard water quality. It also engages in corporate social responsibility through philanthropy. It donates a portion of its profits to various community programs. The mission statement can be incorporated into its public relations by engaging in ethical business practices that build good reputation in the eyes of the community and its customers. Ethical business practices can involve offering quality and healthy products and engaging in fair competition practices as well as environmental sustainability.
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References
Ben & Jerry's is a values-led company. (2019). Retrieved 28 November 2019, from https://www.benjerry.com/values
Ben & Jerry's Corporate Social Responsibility. (2019). Retrieved 28 November 2019, from https://bjsocialresponsibility.weebly.com/
