The future of every organization depends on its ability to stay relevant to the market demands. The contemporary market calls for innovation, new and market pace call for innovation and relevance to the consumer needs. It is, therefore, essential for the companies to keep in line with the consumer-targeted products. The product development process is the entire process that involves taking a product or service into the market. Rebranded products and services focus on filling the demands and opportunities that emerge in the marketplaces ( Hellweg & Canals, 2014) . Engaging suppliers in the early stages f product development is meaningful.
The suppliers’ inclusion in the product development stage provides the producers with an upper hand in the competitive market. The ability of an organization to stay afloat of the market is pegged on the principality of the quality and quantity of products available in the market as much as the material supply. The optimal value is realized when Early Suppliers Engagement (ESE) whenever suppliers are engaged in the in the early stages of the product life ( Stark, 2015) . Therefore, the inclusion of suppliers in the product development process ensures that they are conversant with the development of the products and the overall process upon which they are helping the marketing.
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The importance of ESE is the enhanced quality and reduced cost of business operation. The cost of hiring trainers to engage the suppliers in training about new products is quite costly ( Stark, 2015) . It is, therefore essential to involve the suppliers and put into considerations their opinions about new products is a cheaper way of enhancing the product competitiveness in the market.
Several risks emerge in the process of including suppliers in the process of products development. The first risk is the inclusion of disloyal suppliers who may pass the information to the competitors about the new products. This way they end up getting the upper hand in as far as countering the new products in the market ( Hellweg & Canals, 2014) . Some suppliers are also not vast with the right information about the market. Such suppliers may end up confusing or misdirecting the producers towards the wrong direction, especially with the emerging trend of unique products in the market.
References
Hellweg, S., & i Canals, L. M. (2014). Emerging approaches, challenges and opportunities in life cycle assessment. Science , 344 (6188), 1109-1113.
Stark, J. (2015). Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp. 1-29). Springer, Cham.
