Q1
My company deals with sports production and mainly covers football games and athletics events. The name of my sports production company is Sportsmania. Sportsmania sports Production Company covers live game events and provides online links which help football and athletics fans to stream games live using their mobile phones, computers or laptops. My company also stores plays after the gaming events are over. The gaming plays can be recalled later by our subscribers and sports broadcasters. Sportsmania sports Production Company is usually paid by mobile network providers who provide data services to our subscribers. My company gets 40% of all the money spent to purchase data to stream our live events by our subscribers.
Q2
The United States of America has well established sports production companies who offer very stiff competition to sportsmania sports Production Company. Our research has identified that sports production in the Latin America is still at its infancy stage. My company intends to expand its operations to the Latin America because competition in sports production is much lower. Sportsmania sports Production Company has also gained enough experience in the sports production field and wishes to extend its services to Latin America, where there is a higher possibility of making more profits.
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Q3
Sportsmania sports Production Company intends to expand its operations to Brazil. Brazil is headed by a president who is elected democratically and has a stable political system (Love, 2018). Brazil also has a strong economy which mainly depends on agriculture. The stability of the economy is enhanced by the stable political system in the country and ready market for its agricultural products in the neighboring countries. The Brazilian culture is deeply embedded in football (Torres & Dessen, 2008). Football is highly admired and appreciated in Brazil and the country has also produced world class football players.
Q4
The chances of Sportsmania sports Production Company doing well in Brazil are high. Sports are highly regarded by both the Brazilian government and its citizens. In fact, the mention of the word “soccer” delights everyone in the whole of Brazil (Carvalho, 2019). Soccer in Brazil is taught to every child from the time they learn how to walk. Despite the high regard for soccer in Brazil, coverage of the sport is still poor. Therefore, Sportsmania sports Production Company is likely to get a ready market for its sports coverage services.
Q5
Sportsmania sports Production Company will fit well in the Brazilian market because of its low subscription premiums. Brazil is a country with firm network providers and also has advanced in technology. Streaming of live sports events by the Brazilian citizens will therefore be easy. Mobile charges in Brazil are also friendly; hence, fetching a high market for our services will be possible.
Q6
The internet and online markets in Brazil are well established. There are great opportunities for my company to dominate the Brazilian market in terms of covering sports events because of the experience we have in that field. However, my company is likely to face competition from other sports production companies who offer free services to its customers through digital media like TV. Most sports production companies, air live sports events through the TV for free in Brazil.
Q7
Sportsmania sports Production Company has solid information about Brazil from the research which was conducted about the country. The company is ready and financially prepared to expand its services to Brazil. The research reveals that Brazil is likely to offer a ready market for our sports production services and as a result the company has unanimously agreed to extend its services to Brazil.
References
Carvalho, C. (2019). Soccer in Brazil: Art and Happiness. Retrieved September 25, 2019; from https://www.lensculture.com/articles/carlos-carvalho-soccer-in-brazil-art-and-happiness
Love, J. (2018). An Institutional Perspective on Brazil’s Political Economy. Latin American Research Review. 53(4): 863–869.
Torres, C., & Dessen, M. (2008). Brazilian Culture, Family, and Its Ethnic-Cultural Variety. (12): 189-202.
