Successful salespeople are characterized by various important traits that they utilize to achieve their objectives. The important traits are assertiveness, empathy, being helpful, self-awareness, researching, problem-solving and optimism. The paper will offer insight into how self-awareness and optimism have helped enhance sales professional with case examples. Nonetheless, one will also discuss problem-solving and researching traits as traits that need improvement with their case examples.
Self-awareness and optimism have been two strengths that have helped me in dealing with business activities in marketing. Self-awareness involves understanding one's emotions and how they work to build strong customer relations (James, 2012). The traits have guided me in engaging in case of negative emotions that might interfere with my sales. Based on experience, I once felt quite furious due to the failure of one of the trusted clients to appear in the meeting, which had been scheduled. Apart from the inability to appear, the client failed to neither pick up my phone calls nor respond to text messages. The experience made my day very dull, and since I could not concentrate on my work, I had to ask for permission for an afternoon off to rest at home. Such helped in reflecting on how the client has been pivotal in my business endeavors. Optimism has also been key while engaging in my daily marketing activities ( Frost, 2017) . Being always optimistic has helped me maintain a sense of balance during the moments when things are skewed. For instance, at the beginning of the coronavirus pandemic, many companies, especially the one I work, viewed that tough economic time might be experienced, leading to a reduction in sales. However, through optimism, I still make substantial sales regardless of soaring economic challenges.
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Problem-solving and research are two traits of a salesperson that I need to improve. Problem-solving is a desire associated with creating ways to satisfy customers' needs, both emotional and financial (James, 2012). Regardless of its importance, through various experiences on the same, I realized that I need to improve on it. Due to the coronavirus pandemic, most clients are experiencing a financial downturn. During one of my routine marketing activities, I encountered a lady who has twins wanted to purchase two bicycles for his son as birthday gifts; however, the amount was only enough for one. Rather than enabling the customer to visualize a more desirable situation such as paying on installment or choosing other cheap products, I failed to offer such guidance. As such, I struggled to encourage the customer to buy only one bicycle based on her financial ability leading to losing the client. Research involves having prior knowledge about the buyers to reach out to ( Frost, 2017) . In May last year, I was marketing our computer-based solution in a well-known company within the region. However, I failed to convince the client since the company before engaging with them on the matter to do with trade; one has to provide relevant documentation involving trading activities such as legal documents. Due to lack of research, there was a time I struggled to convince a client to discuss with them about the products I sell due to lack of appointment. According to the company, one has to book an appointment first, posted in their online company profile. In problem-solving, one plans to improve by learning creative methods to respond to the trait issues. One will improve by constantly engaging in a study regarding company profile and other important issues to clients on research factors.
References
James, G. (2012, January 27). 5 traits of highly successful salespeople . Inc.com. https://www.inc.com/geoffrey-james/5-traits-of-highly-successful-salesmen.html
Frost, A. (2017, July 28). Only 3% of people think salespeople possess this crucial character trait . https://blog.hubspot.com/sales/salespeople-perception-problem
