Coca Cola is one of the largest companies in the world involved in the production and sale of different types of beverage. This company presently sells about 500 brands of drinks to its customers distributed in more than 200 countries around the world. Daily, people across the globe consume close to 1.9 billion number of servings related to the various types of soft drinks offered by Coca Cola including Fanta, Sprite, and Dasani among others. Considerable growth has been achieved in by Coca Cola Company following its adoption and use of the AI technology in its operations. Some of the impacts of technological investment by Coca Cola include a considerable increase in the company's annual revenues beyond $40 billion. Concerning product development, Coca Cola Company has used significant resources with the objective of conducting extensive research on the benefits of artificial intelligence (AI) and Augmented Reality (AR) technologies in boosting their operations, productions, and revenues (Coca-Cola HBC, 2017). Companies like Coca Cola often find it challenging to obtain a clear picture concerning the impact of technologies like AI and AR on their production and business operations. Thus, it is crucial to evaluate the extent and how such techniques could inspire strategic growth.
Environment
The context in which the AR technology is expected to be used by Coca Cola involves inspection of equipment, improving bottling facilities, facilitating bottling processes, the performance of routine audits, and conduction of service calls. For instance, a technician working in the production facility of the company can wear glasses enhanced by AR technology to experience real-time streaming. In this regard, what the technician hears and sees is subjected to expert analysis and evaluation on a computer from a global perspective (Moye, 2016). Additionally, the context of AI technology involves its application data collection by obtaining insights that are expected to influence the strategic growth of the company. There is considerable competition among various companies in the soft drinks' industry concerning the adoption of the AI and AR technologies in facilitating their operations and process. Coca Cola is among the leading companies in the industry of soft drinks, and it looks forward to remaining in that position through the adoption of AI and AR technologies to boost its strategic growth. The state of existing technology at Coca Cola involves a 3M Light Tube that facilitates the creation of new and more enhanced lighting systems for coolers used in the bottling facility (Marr, 2017). Nonetheless, the technical community in Coca Cola is supporting the enhancement of such technologies through the introduction of modern and more sophisticated ones such as AI and AR.
Delegate your assignment to our experts and they will do the rest.
The technology behind artificial intelligence (AI) involves an aspect of computer sciences that focuses on the installation and using intelligence machines that operate and function in a manner that is similar to humans. Some of the capabilities of such devices include learning, problem-solving, planning, and speech recognition among others. According to Marr (2017), studies associated with AI technology usually highly specialized and technical aspects or considerations. Under AI technology, computers are typically programmed expertly for them to demonstrate an efficient capability of moving and manipulating various objects. Augmented reality (AR) technology involves the enhancement of natural situations or environments for the realization of experiences that are perpetually enriched (Gehani, 2018). Concerning the improvement of user experience, the adoption and utilization of the advanced AR technology entail the addition of object recognition and computer vision capabilities to make the experience of the user digitally adjustable and more interactive.
The AI technology works typically through the involvement of a combination of significant amounts of data with intelligent algorithms, iterative, and rapid processing that allows computer software to undergo automatic learning from features or patterns of the data. Cognitive computing is among the subfields of artificial intelligence that usually strive for a human-live or natural interaction with machines. The AI technology is attractive to Coca Cola's target audience since it is capable of facilitating the learning of device from experience as well as the adjustment of different inputs to make with the objective performing human-like tasks (Loh & Mortara, 2017). The attractiveness of the AR technology to Coca Cola lies in its possibility of aiding in the bottling process. Moreover, Coca Cola has previously had partnerships with various organizations to test the suitability of AR technology in facilitating or enhancing its bottling operations.
Summary: Achieving Success
One of the unique benefits of AI technology by Coca Cola includes its positive role in aiding and facilitating the production operations in a manner that leads to the capturing of the existing market. By having AI-enabled vending machine with app-controlled machines, customers of Coca Cola products are capable of ordering for their soft drinks before picking them at a vending machine of their choice and preference. This company has managed to apply the technology behind artificial intelligence in the effective use of the data it gathers through giving insight that is crucial for the growth of the company (Coca-Cola HBC, 2017). Besides, the augmented reality technology is beneficial in the sense that it is expected to assist the technical team working for the company to make an accurate diagnosis of and developed practical solutions whenever there are breakdowns in their facilities.
The AR technology is also expected to provide unique benefits to the Coca Cola Company in the sense that increases the efficiency of technical fictions thereby it is supposed to reduce costs by eliminating the expenses that would be incurred in the transportation of members of the technical team from one location to another across the globe. Another significant benefit of the adoption of the AI technology in contributing towards the achievement of success by Coca Cola is boosting of marketing through the facilitation of practical approaches to market research (Marr, 2017). This technology helps in improving the smart features of market search. Some of the companies that successfully used this technology include Google, Netflix, and Amazon. In that regard, the AI technology makes it possible to have suggestions of auto-correction on typo mistakes which makes it more comfortable and more convenient for the brands of AI facilitated search engines to experience more users. Besides, the technologies are capable of introducing and sustaining the aspect of machine learning in a manner that creates several variations of input for users interested in performing their search operations.
Video
Considering the promotional video and the presentation of the technology benefit, the company is expected to continue benefiting from the AI-enabled vending machine which is installed with appropriate applications. In this regard, customers of Coca Cola products are capable of ordering for their soft drinks before picking them at a vending machine of their choice and preference. Besides, the promotional video entails the presentation of the benefit of the AR technology to Coca Cola by demonstrating its capability in object recognition and computer vision capabilities to make the experience of the user digitally adjustable and more interactive. The promotional video begins by introducing the Coca Cola Company and the production of some of its major products. In the beginning, the video also provides details regarding the technologies that the company intends to adopt for the realization of its strategic growth.
The storyline in the middle middles focuses on the provision of a summary of the successes and achievement that are likely to be realized by the company upon the adoption and implementation of the technologies behind AI and AR concepts. In the end, the video tries to link the successes of the company with its various technological investments and advancements. Concerning the promise of the target, the promotional video places more emphasis on the ease of production processes such as bottling, enhancing the convenience of vending for both vendors and consumers of the soft drink products offered by this company as well as facilitation of technical operations. From the perspective of the audience, it worth acknowledging the video works since it targets the right audience and focuses on presenting the relevant and useful content.
Conclusion
In summing up, it is noteworthy that several take-away from this assignment that can be of great assistance later in life. For instance, I have learned that investing in technology for bigger and multinational production companies in the soft drinks' industry such as Coca Cola is directly proportional to the company's strategic growth and development. I have also learned more about the description, use and various applications of two critical technologies namely Artificial Intelligence (AI) and Augmented Reality (AR). I believe that the information concerning these two technologies will be helpful in the development of my career since I will have a better understanding of when and where they may be necessary for the application. Another vital lesson that I have learned is the art and skills essential in evaluating and analyzing the impact of technological investment and improvement in the performance of a company or an organization of the magnitude of Coca Cola Company. To that extent, I have developed my capability in conducting extensive research on the benefits of artificial intelligence (AI) and Augmented Reality (AR) technologies in boosting their operations, productions, and revenues in various international organizations.
References
Coca-Cola HBC. (2017). Integrated annual report. Retrieved from https://coca-colahellenic.com/Campaigns/AnnualReport2017/assets/pdf/COC122_Strategic_Report_Final_180315.pdf
Gehani, R. (2018). Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple. Retrieved from DOI: http://dx.doi.org/10.4067/S071827242016000300002
Loh, Y., & Mortara, L. (2017). How to measure technology intelligence?. International Journal Of Technology Intelligence And Planning , 11 (3), 187. doi:10.1504/ijtip.2017.10006429
Marr, B. (2017, Sep 18). The amazing ways Coca-Cola uses artificial intelligence and big data to drive success. Forbes. Retrieved from
https://www.forbes.com/sites/bernardmarr/2017/09/18/the-amazing-ways-coca-cola-uses-artificial-intelligence-ai-and-big-data-to-drive-success/#533fed1a78d2
Moye, J. (2016, Aug 24). Coke's James Quincey on 3 trends shaping the global retail industry. Coca-Cola Journey. Retrieved from https://www.coccolacompany.com/stories/3-trends-shaping-the-global-retail-industry
Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies. Mason, OH: South-Western Cengage Learning.
