Colors and graphics patterns vary from one culture to another due to different perceptions and beliefs regarding these aspects' occurrences on different occasions. For instance, in western countries, green color is associated with prosperity and luck, while in China and Indonesia, green is a forbidden color of exorcism and infidelity. Similarly, graphics and orientations also vary across different cultures in terms of shapes and the writing process. For instance, in western countries, structures and objects designed with rounded corners are more accepted than blade-shaped typefaces, which are more preferred in Arabic countries. In addition, while various countries read and write from left to right, Arabs perform these tasks in the opposite direction.
These visual design variations have various implications in our daily activities and performances when doing business and marketing. For instance, when green is used in the marketplace, although Americans and Europeans will accept these deals positively, Asians and other countries will not be kind to the business. Besides, while most Arabic countries appreciate the flipped writing and reading process, it is impossible to flip some visual literature designs such as maps. As a result, it is difficult for Arabic scholars and learners to work collaboratively due to the hardships of interpreting graphic data with flipping differences.
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A typical example illustrating colors and graphics sequencing differences is a marketing billboard.
The above billboards have been used by organizations in the United States to market their products. In America, the most prominent cash note is green in color. Therefore, Americans' views of color green in business and marketing are success and prosperity. Hence, the color appears in many American adverts. The majority of billboards in the US are entirely or partially green or at least contain a mark of this color. Similarly, many other countries have the color that is well appreciated by its people, which appears in most adverts; for instance, the color blue in South Africa.
