Part A: Audience Selection
The target audience for the communication is the rehabilitation center’s senior management. This audience will include such officials as the chief executive and the officers in charge of such functions as finance, administration, human resource management, and legal and compliance. In selecting the senior management to constitute the audience, a number of considerations were made. One, it was felt that the senior management will hold the key to a successful expansion. When the senior managers fully understand the need for expansion, they are able to gather the resources needed to ensure success. Two, the senior managers can rally other stakeholders to fully support the implementation of the expansion. For instance, the chief executive can speak with sponsors to fund the expansion and the employees to commit their entire effort to facilitate successful implementation.
Part B: Outline Brainstorm
| Key Points | Things to Consider | Brainstorm | Resources |
| Week Two | |||
| The effects of organizational structure on communication | What are appropriate communication methods for managers within the organization? | The managers prefer formal communication channels such as emailing, making phone calls and issuing memos. While these methods are appropriate, they often frustrate communication between the managers and their staff. The employees find it difficult to use the formal methods and lament that these methods do not allow for immediate feedback to be issued. The employees also find that some of the methods are rather impersonal. | Information regarding the benefits and drawbacks of the communication methods |
| What is the importance of these communication methods within the organizational structure? | The formal communication methods help to ensure accountability and to secure the formal structure of the organization. Furthermore, since these methods allow for records to be kept, they enable the organization to monitor the communication process. These methods are also essential in separating the formal and serious matters that the organization handles from the personal issues that its personnel face. | ||
| What internal and external relationships must be considered? |
Power dynamics between senior management and lower ranking employees must be considered. Personal as well as professional relationships should be considered. Relationships between the organization and external stakeholders such as sponsors should be considered as well. |
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| Week Three | |||
| The steps involved in organizational planning and functions of management | What steps are used to plan and implement change within the organization? |
The unfreezing, change and refreezing are the main steps used in the implementation of change. These steps are aligned with Kurt Lewin’s change management model (Hussain et al., 2018). The Lewin’s model can be supplemented with such practical strategies as speaking wit |
An illustration of Lewin’s change management model. A case study showing the effectiveness of the model. |
| How might these steps be applied to the scenario? |
Unfreezing: the organization undoes policies and processes that would frustrate expansion. Change: the expansion is carried out. Refreezing: the rehabilitation center adopts culture and processes that promote the expansion. (Hussain et al., 2018) |
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| The administrative process needed to track outcomes and improve quality and safety | What environmental influences related to health care may affect outcomes and quality within the organization? |
Socioeconomic factors such as income and racial background of organization’s clients (Rotich, Cheruiyot & Yegon, 2014). Government policy such as funding for rehabilitation. |
Literature showing the link between environmental influences and quality outcomes. Government expert outlining the relationship between government policy and operation of healthcare institutions. Sample patient survey to demonstrate the role that patients play in providing feedback that can be used to improve performance and quality. |
| What steps will be taken to evaluate quality and safety? |
Credentialing of personnel. Regular performance appraisals. Invitation to regulators to conduct investigations. Patient questionnaires and surveys. |
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| The effects of controls used in health care management | How might financial and human resources control issues affect planning? | Planning could be frustrated if control issues are excessive. | |
| Week Four | |||
| Strategies and methods needed to influence organizational change and to minimize conflict | What are strategies that might be used to bring about change in the organization? |
Securing stakeholder buy-in. Anticipating and responding to objections. Seeking adequate funding. Overhauling organizational culture. (Kotter & Schlesinger, 2008) |
A PowerPoint presentation highlighting how each strategy functions to promote change management. Demonstration of how these strategies function and the impact they can have on conflict resolution. Testimony from a manager who has successfully managed conflict. |
| How might the identified strategies be used to prevent or to minimize conflict? |
Reminding stakeholders of the benefits of expansion. Helping stakeholders to feel involved in the change implementation process. Ensuring that funds are not diverted from other important functions to finance the implementation process. |
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| What strategies might be applied if conflict arises? |
Mediation. Getting rid of troublesome stakeholders. Issuing guidance and direction to stakeholders. |
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| What is the manager’s role in conflict management? |
Listening keenly and responding to all concerns raised Serving as mediator Articulating the essence of the change management process Ensuring that conflict does not threaten the implementation (Yarbag, 2015) |
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| Week Five | |||
| The ethical issues considered important in today’s health care organization | Explain how ethical issues may alter the way change is conducted in the organization. |
Ethical issues such as financial mismanagement may discourage stakeholders from participating in implementation process. Ethical issues may cause regulators to intervene and halt the implementation Issues may also destabilize the entire organization. (Downe, Cowell & Morgan, 2016). |
Publications containing ethical guidelines and standards. For example, the Joint Commission’s code of ethics will be used to help the senior management to understand the ethical standards with which they should comply and the dangers of non-compliance. |
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References
Downe, J., Cowell, R., & Morgan, K. (2016). What determines ethical behavior in public organizations: is it rules or leadership? Public Administration Review, 76 (6), 898-909.
Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S. H., & Ali, M. (2018). Kurt Lewin's change model: A critical review of the role of leadership and employee involvement in organizational change. Journal of Innovation & Knowledge, 3 (3), 123-7.
Kotter, J. P., & Schlesinger, L. A. (2008). Choosing strategies for change. Harvard Business Review. Retrieved January 24, 2020 from https://hbr.org/2008/07/choosing-strategies-for-change
Rotich, J., Cheruiyot, P., & Yegon, C. (2014). The impact of socio-economic factors on the performance of small and medium sized enterprises: the case study of Kericho County, Kenya. Global Journal of Commerce & Management Perspective, 3 (4), 263-7.
Yarbag, P. S. (2015). Role of managers in solving conflicts in the organizations. Doğuş Üniversitesi Dergisi, 16 (1), 109-120.
