Walmart's communication during the pandemic has become great. The company has been giving their information content concerning their company through an internal content hub, which they have been further sharing to the third-party outlets. The company thought that using different kinds of ways to spread their content and message would reach out to a large number of people and would as well be essential to their customers as many of them will get the information. However, their way of giving their message during the pandemic has been of great use to their company because it has helped them advertise their business. As a result, their business has not collapsed, unlike other companies, due to the pandemic's adverse effects. PR strategy ensures a good picture and builds beneficial relationships between the company and its customers or public communities. The process has helped the company with the internal content hub reach its customers; hence the company remains successful.
Barcelona principles are developed mainly for effective public relations and communication evaluation in organizations to its customers. Based on the Barcelona principles, I would recommend measuring communication outcomes to evaluate the public relations strategy's success. It will help evaluate and estimate the number of outputs the communication gives back after a PR operation. The evaluation answers whether the communication efforts helped the company achieve its objectives of making a profit to its business. The principle gives back the outcome received after the communication was done to the targeted audience's customers. It helps in calculating whether the communication is giving back positive outcomes in advertising the company's business.
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Which is the other Barcelona principle that would be recommended for a company's success of a public relation strategy?
For a company successful public relations strategy, I would recommend the effect of the Barcelona principles' performance principle. The principle should be considered because each employee should consider the effects of public relations and communication to their customers.
