Most health care administrators need to engage in a communication framework that crosses various audiences and applies different meanings to each audience. Under the public health communication system communicating with patients on a personal and communal level requires the strategy verbatim, which is quite different from the engagement with other healthcare professionals. The communication profile should also apply ethical and practical mannerisms where the whole communication process matches all the needs and cultural demands of the audience. The need for accounting for an audience’s health literacy, cultural diversity, and other significant markers enables the audience to identify the key message within the communication aspect (Frandsen and Johansen, 2017). Lastly, formative research empowers the health care administrators to apply a vivid approach towards the audience and ensure that they are comfortable with the speech delivery either as service providers, patients, or staff members.
The strategies may differ depending on the audience since different people possess various perceptions of interpreting and analyzing the information. Therefore, it becomes important to monitor the way one engages with the patients for better results in the medical institutions. Other people have different backgrounds, which influence their desire to concentrate and make judgments concerning the message delivery process. In different situations, some patients are vulnerable to specific communication protocols; hence strict adherence to their desires is essential to ensure that the needed requirements for their recovery are observed. In situations where patients are in critical condition, it is necessary to adopt a communication system related to their physical pain and soothe them amid their illnesses (Carrillo, 2014). To the audiences experiencing post-traumatic stress and drug addiction, they require communication straight to the point, free from any sensitive content, and recognize their past experiences. Most people have different expectations when communicating with one another, hence better control of behavior to ensure that health care activities flow accordingly.
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References
Carrillo, M. V. (2014). Strategic Communication in the communications environment of today’s organizations. Comunicação e Sociedade , 26 , 81-89.
Frandsen, F., & Johansen, W. (2017). Strategic communication. The International Encyclopedia of Organizational Communication , 1-9.
